Senior Manager, Product Marketing

Senior Manager, Product Marketing

What you'll do at

•Develop business and functionality requirements for new product launches and brand level marketing programs.
•Help define development priorities and outline the ideal customer experience in collaboration with the UX, Product and Creative teams; continue to shape, develop and implement scalable internal processes
•Drive briefing process with internal teams and external agencies to bring product vision to life in a way that is distinctly, helps the brand break through, and continues to help drive brand awareness
•Create customer-centric launch plans and test agendas focused on increasing awareness and improving perception of the brand that reflect strong strategic vision and attention to detail
•Ensure campaigns are in sync with (and complementary to) other brand initiatives
•Analyze post-launch results to assess impact on Walmart brand equity and retail category performance

Minimum Qualifications

•Strong communication + presentation skills, and significant experience working cross-functionally
•Exposure to/experience managing strategic planning
•Ability to inspire and align various stakeholder groups on a shared goal
•Sharp creative eye and attention to detail
•Well-versed in project/process management with the ability to effectively prioritize
•Minimum of 5-7+ years in online retail/marketing, product marketing or CPG marketing

Additional Qualifications

•You’re comfortable in a fast-paced environment, want to leave a stamp on the organization, and are the type of person who can get things done (with a smile!)

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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