Associate Director, Research and Insights

Associate Director, Research and Insights

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Customer Insights
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 1329361BR

What you'll do at

We are looking for a primary point of contact in US for competitive intelligence to provide insights and recommendations to the Leadership and Senior Management regarding the retail industry in general, identifying trends, threats and areas of opportunity for both in-store and ecommerce. The goal is to ensure that our marketing, product, merchant teams, sales, and other enablement teams have the insights and programs to compete effectively and deliver best in class experiences. In this position, you’ll use a blend of technical and business skills to navigate a fast-paced environment and deliver results.

Core Responsibilities will include:

- Align the Competitive Intelligence team vision and
roadmap and define how competitive intelligence should
be gathered, what are the top priorities, and how success
will be measured for Walmart’s future growth and market
differentiation.

- Build relationships with your internal customers to
understand their goals, their challenges, and come back
with a plan for how the competitive team can help.
Communicate effectively and often to ensure all
stakeholders are aligned and view competitive
intelligence as a multiplier.

- Analyze consumer purchasing behavior patterns by
customer segments, develop hypotheses and translate
results into actionable recommendations for Marketing
and Business strategy keeping in mind larger business,
market and competitive implications. This may include
evaluating competitors on demographics, prices,
distribution channels, fulfillment options, their existing or
new initiatives.

- Conduct competitive and industry in-depth analyses and
create market models to maintain our competitive
advantages.

- Liaise with other departments such as Marketing,
Corporate Strategy, Finance, etc. to promote
communication of competitive trends, ensure data
accuracy and timeliness, and to collaborate in inter-
departmental projects as needed.

- Create presentations that focus on differentiators that are
clearly articulated with supporting data, fact-based
analysis, and a point of view. Present findings in
recurrent reports that communicate Walmart’s
performance indicators in relation to the market.

The insights and recommendations will leverage data science and analytics conducted on internal and external data, and by working with data vendors to conduct quantitative or qualitative surveys as required. Proficiency with developing surveys is required.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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