Senior Digital & Partner Marketing Manager

Senior Digital & Partner Marketing Manager

What you'll do at

We are looking for a bright, personable, performance-based marketer to join the Marketing Team focused on Customer Acquisition. This position will not only drive our online marketing campaigns across SEM, Display, Retargeting, and Social but also manage Partner Marketing relationships with Studios, device partners such as ROKU, Samsung, Vizio, PlayStation etc.
We at VUDU believe a successful candidate has a proven track record of success in driving various aspects of online acquisition, specifically in Display, Social, Search Engine Marketing, Affiliate Marketing and has managed some Hardware Partner Relationships to drive business.
Responsibilities of this role include:
• Manage day-to-day planning and execution of web & device based new user acquisition campaigns; launch digital campaigns across Google, Bing, Facebook, display/video programmatic channels for top selling VUDU movies in North America.
• Hit Vudu’s multi million dollar co-marketing goals for the year – plan, budget and execute marketing campaigns partnering with top studios as well as internal stake holders
• Manage studio funded co-marketing campaigns across digital marketing channels such as Google Adwords, Facebook ads, Criteo retargeting as well as device ad placements on Samsung, LG, Vizio, Xbox etc.
• Compile reports and analyze program performance, highlighting opportunities to optimize and grow paid search marketing channels and partnerships to hit Vudu’s acquisition and co-marketing goals for the year.
• Implementation of various optimization strategies to optimize around various ROI targets to ensure campaigns are efficient and aligned towards company goals.
• Review, debug, implement pixel tracking for end to end user behavior and purchase cycle tracking

Minimum Qualifications

• Online marketing with 7+ years of experience in Acquisition Marketing
• Understanding of various KPIs and targets like CPA/ROAS/ROI/LTV.
• Expert knowledge of Google Adwords, Bing Adcenter. Facebook, Criteo retargeting and programmatic display channels.
• Solid understanding of campaign optimization techniques and A/B testing ads and landing pages.
• Google Product Listing Ads (Google shopping) experience a plus.
• Understand display advertising and re-targeting
• Understanding of Quality Score and strategies to obtaining a higher Quality Score.
• Understanding of various campaign/ad group and keyword segmentation strategies.
• Experience with a/b and multivariate testing for landing page and creative with the ability to execute on results.
• Mobile paid search and app marketing campaign experience a plus.
• Produce and coordinate weekly and monthly reporting dashboards.
• Experience leveraging various 3rd party Paid Search platforms (such as Kenshoo) is a plus.

About VUDU

We’re Vudu, and we deliver more movies & TV, to more people, across more devices with industry-leading quality in up to 4K + HDR every day. Anytime, anywhere, and on any device. We move quickly, think creatively, and work together to solve some of the biggest challenges in digital entertainment today. And we’re having a blast doing it. Join us in delivering the magic of movie night, every night.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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