Senior Digital & Partner Marketing Manager
- Location SUNNYVALE, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1231598BR
What you'll do at
We at VUDU believe a successful candidate has a proven track record of success in driving various aspects of online acquisition, specifically in Display, Social, Search Engine Marketing, Affiliate Marketing and has managed some Hardware Partner Relationships to drive business.
Responsibilities of this role include:
• Manage day-to-day planning and execution of web & device based new user acquisition campaigns; launch digital campaigns across Google, Bing, Facebook, display/video programmatic channels for top selling VUDU movies in North America.
• Hit Vudu’s multi million dollar co-marketing goals for the year – plan, budget and execute marketing campaigns partnering with top studios as well as internal stake holders
• Manage studio funded co-marketing campaigns across digital marketing channels such as Google Adwords, Facebook ads, Criteo retargeting as well as device ad placements on Samsung, LG, Vizio, Xbox etc.
• Compile reports and analyze program performance, highlighting opportunities to optimize and grow paid search marketing channels and partnerships to hit Vudu’s acquisition and co-marketing goals for the year.
• Implementation of various optimization strategies to optimize around various ROI targets to ensure campaigns are efficient and aligned towards company goals.
• Review, debug, implement pixel tracking for end to end user behavior and purchase cycle tracking
• Understanding of various KPIs and targets like CPA/ROAS/ROI/LTV.
• Expert knowledge of Google Adwords, Bing Adcenter. Facebook, Criteo retargeting and programmatic display channels.
• Solid understanding of campaign optimization techniques and A/B testing ads and landing pages.
• Google Product Listing Ads (Google shopping) experience a plus.
• Understand display advertising and re-targeting
• Understanding of Quality Score and strategies to obtaining a higher Quality Score.
• Understanding of various campaign/ad group and keyword segmentation strategies.
• Experience with a/b and multivariate testing for landing page and creative with the ability to execute on results.
• Mobile paid search and app marketing campaign experience a plus.
• Produce and coordinate weekly and monthly reporting dashboards.
• Experience leveraging various 3rd party Paid Search platforms (such as Kenshoo) is a plus.
Hello, Silicon Valley
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Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
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The Tech Museum
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Santana Row - San Jose
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Pacifica State Beach
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Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents