Senior Director, Retail Marketing - Services

Senior Director, Retail Marketing - Services

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 1211934BR

What you'll do at

Walmart’s Marketing organization is evolving to the next generation, with a focus on providing the best online and in store experience for customers. Marketing leads planning and strategy development, customer journey, communications, as well as in store and online experience for the 140 million U.S. customers that shop at Walmart every week. Whether in store or online Walmart is serving customers’ changing needs of retail. To learn more about us, check out this site:

What You Will Do
As the Sr. Director II of Retail Marketing, you will head up marketing and create customer centric omni focused customer experience for our Services business. This is a unique opportunity for an innovative and strategic leader who is a full stack marketer and has strong financial services and digital acumen to make an impact on a large scale with teams that will forever alter the landscape of retail & eCommerce. We welcome you to be a part of the next great innovations in retailing.

Additional Responsibilities
-Approves the annual operating plan (AOP), ensures alignment with strategy and brand, establishes priorities and recommends resource tradeoffs. Collaborates with marketing leadership and other stakeholders to drive execution and success of the annual operating plan (AOP). Confirms AOP alignment with all strategies and brand expectations within Walmart and incorporates competitor/external market insights.
-Oversees and ensures fiscal discipline for cross-campaign/cross-business planning, execution, and management of marketing budgets. Reviews return on investment (ROI) trends to ensure effective budget management across the business and make recommendations for improvements. Approves performance-based marketing opportunities and associated plans. Reviews annual plans and budgets with senior leadership.
-Collaborates with cross-functional teams (e.g., Creative, Operations, Merchandising, Customer Experience, Insights/Analytics) to execute on all campaigns and ensure consistent brand messages across all channels. Works with senior leadership to address barriers and make organization wide decisions. Orchestrates sharing of the most critical and complex information with strategic influencer channels.
-Ensures creative briefs fit in Walmart's overall marketing strategy and plan. Approves objectives, direction and key messages. Provides priority of actions described in the briefs and makes recommendations on the best ways to influence audiences. Suggests key issues and edits to briefs based on knowledge of Walmart, competitor and external environment. Socializes creative briefs with VPs and GMs and their teams.
-Cultivates an environment where associates respect and adhere to company standards of integrity and ethics.
-Develops and implements strategies to attract and maintain a highly skilled and engaged workforce.
-Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals.
-Oversees all campaigns and approves marketing priorities according to current business focus, status of plan implementation, and external environment. Directs critical areas of marketing strategy and execution, both internally and with external agencies, to drive high-value growth and achievement of initiative strategies.
-Collaborates with strategic partners to innovate new long-term marketing and service strategies, and plan for improvements to existing strategies to drive profitable revenue growth (e.g., elevate relationship or approach with key partners to implement a unique customer acquisition plan).
-Approves media investment strategy to optimize marketing spend and value (drive customers to the appropriate channels for the lowest cost).

Minimum Qualifications

-1 year's supervisory experience or experience leading cross-functional projects.
-Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

-MBA, 15+ years of marketing experience, with 5-7 years minimum in the financial services space.
-Experience in the eCommerce, management/brand consulting and/or CPG.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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