Director of Product Marketing
- Location SUNNYVALE, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1204369BR
What you'll do at
The Director of Product Marketing will be accountable for working with the Product team in prioritizing features on the roadmap. The right person for this role will draw upon a robust consumer marketing background, intimate knowledge of user experiences/segment journeys and analytical rigor to grow, engage and retain viewers. Your love for television, film, and pop culture, and ability to thrive in a quick moving environment make you an excellent teammate.
•Adopt a viewer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs
•Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership
•Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience, including 1) informing the marketing strategy and creative direction 2) collaborating with channel partners to deliver creative, messaging, and value-propositions and 3) tracking, measuring and reporting on launch campaign performance, and effectiveness
•Collaborate with Product, Design, Performance Marketing and other key stakeholders to ensure the broader team is aligned toward a viewer-centric product experience
•Utilize insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning
•Establish KPIs for product launches and rollouts in alignment with product leads
•Collaborate with Product Management to refine the product value proposition and positioning
•Enable ongoing connectivity between Product teams and other key stakeholders
•Manage the Vudu brand as we continue to grow the service.
•Excellent people skills to collaborate with cross-functional partners and stakeholders
•Strong understanding of product marketing frameworks
•Exceptional analytical skills; strong focus on ROI
•Entrepreneurial, creative, organized, self-motivated with attention to detail
•Experience in growing a subscription service in the OTT space
•Knowledgeable about digital entertainment consumption trends
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle in Silicon Valley. Here, you can have both.Discover Silicon Valley
Filoli Gardens, Woodside
View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654–acre property.
Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.
Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.
The Tech Museum
This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth — Silicon Valley.
Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
Learn to surf or visit the “World’s Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents