Senior UX Content Strategist, Online Grocery

Senior UX Content Strategist, Online Grocery

  • Location SAN BRUNO, CA
  • Career Area UX Design
  • Job Function User Experience and Design (UX/UI)
  • Employment Type -
  • Position Type -
  • Requisition 1175775BR

What you'll do at

At Walmart, we’re on a mission to put technology to practical use for the customer – enabling them to shop whenever/wherever, streamlining everyday tasks, saving them time and money and, most importantly, humanizing the experience.

The content strategist plays a crucial role in this mission, orchestrating Walmart’s interactions with customers throughout the online journey, resolving any gaps in communication and collaborating with design for a best-in-class experience and straightforward, engaging content.

What You’ll Do:
• Solve complex problems, using data, analytics and business objectives to inform (but not overwhelm) customer-facing content
• Participate in generative research by visiting the store and being involved in user testing
• Define the value prop in every new initiative, helping keep the end goal in sight
• Write succinct, on-task content that engages users and reduces confusion, e.g., onboarding, toasts, modals, error messages, FAQ, transactional emails, push/SMS, etc.
• Ensure UX copy meets the highest level of compliance with Web Content Accessibility Guidelines (WCAG)
• Manage messaging to ensure satisfactory E2E experiences; minimize friction for the customer while driving desired outcomes
• Audit/revise/retire content, ensuring a consistency of voice and tone throughout the experience; enhance flows, page organization and information architecture
• Contribute to the development of content processes; collaborate with designers and researchers to support a cohesive UX ecosystem
• Educate business/product managers and other teams on content strategy’s role in shaping new features and program launches

What you’ll need:
• Significant writing and editing experience in e-commerce and tech, preferably B2C
• Solid work samples showcasing a data-driven approach that takes into consideration: business metrics, site assessment, competitive analysis and secondary research
• Excellent presentation, communication and negotiation skills
• Exceptional command of grammar and punctuation
• Enthusiasm for following the latest industry news and developments
• Curiosity to design to ADA standards as well as test with screen readers
• Ability to juggle multiple projects; adaptable to ever-changing priorities

#ContentStrategist #OnlineGrocery

Minimum Qualifications

• Bachelor’s degree and 5 years relevant experience OR Master’s degree and 3+ years relevant experience
• Portfolio of UX-focused writing samples and style guidelines for web and mobile applications.

Preferred Qualifications

• Experience creating content strategy for large customer facing properties


The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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