Marketing Manager - CRM & Category Communications

Marketing Manager - CRM & Category Communications

What you'll do at

The Home Page Marketing team, in collaboration with the retail organization (the merchants), develops marketing plans based on a deep understanding of customer mindset and shopping missions by time of year, holiday, and category.

We are looking for a growth marketer who is adept at translating elements of the brand, customer mindset and business priorities into a distinctly Walmart point of view. The Manager of Home Page Marketing will apply their creative and strategic thinking skills to business-led stories and events, and then apply their analytical skills to measure campaign performance and uncover insights that will help us continue to continue to better the customer experience. The ideal candidate will be an energetic self-starter who can effectively drive strategy development, execution and optimization.

Challenges you’ll be tackling:
•You’ll dive deep into marketing strategy, landing page development, and analytics to drive business performance.
•You’ll bring an innate ability to inspire and align different cross functional team members on a shared goal.
•You’ll advocate for our customer, collaborating with tech and design to develop innovative, winning user experiences.

•Lead creation and coordination of a calendar of uniquely Walmart moments.
•Author creative briefs and execution plans for home page stories to drive creative development.
•Inject weekly mindset and tone that are in sync with (and complementary to) brand and enterprise level priorities.
•Drive briefing process to create wireframes, editorial documents and cross-category destinations that inspire basket building and shopping across the site.
•Lead weekly executive reporting and insight generation for weekly seasonal campaign performance in collaboration with Analytics.

How you’ll know it’s right
•If you have the drive to think differently, driving results and solving problems in fun and innovative ways…
•If you have a passion and an eye for the customer, product merchandise, and the shopper journey…
•If you enjoy taking risks and getting things done, in a dynamic, fast-paced environment...

  • Achieves marketing objectives for one or more key segments
  • Coordinates, completes, and oversees job-related activities and assignments
  • Develops annual plan(s) for one or more key segments
  • Drives sales growth and changes in customer attitudes and behaviors for one or more key segments
  • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
  • Manages project and initiative performance
  • Provides supervision and development opportunities for associates

Minimum Qualifications

•3-5 years in ecommerce and/or acquisition marketing. MBA or Master’s degree a plus.
•Strategic, customer-centric approach to integrated marketing programs.
•Ability to influence and mobilize cross-functional teams.
•Strong communication skills, with a high attention to detail.
•Go-getter, capable of managing multiple projects & priorities.
•Passion for analytical data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
•Creative and collaborative team player who can work with multiple cross-functional stakeholder groups.

  • Bachelor s degree in Business, Communications, or related field and 3 years experience in marketing or related field OR 5 years experience in marketing or related field.

Preferred Qualifications

  • 1 year experience managing cross-functional teams.
  • 1 year of supervisory experience.
  • 2 years experience in online marketing.
  • 2 years experience managing vendor contracts and relationships.
  • 3 years experience in direct or indirect retail marketing, including product marketing and brand management.
  • Master's degree in Business Administration or related field.


The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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