Sr. Manager, Strategic Initiatives & Product Marketing
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1094829BR
What you'll do at
•Whack-a-mole player who springs into action when business challenges arise.
•Chess champion able to step back and chart strategy based on a view of the whole board.
•Curveball catcher adept at quickly reacting to unexpected twists and turns.
•Scavenger hunter with the tenacity to track down the right people and solutions to address the challenge at hand.
•Cat herder able to drive alignment and action across functions and teams.
If so, read on! We’re looking for a great addition to a small but mighty team focused on results-driven strategic planning, strategic initiatives and the future of digital marketing. We offer a fast-paced environment that requires an entrepreneurial and agile, curious mindset. This team is regularly tasked with working with great internal and external partners to solve some of the most exciting emerging digital marketing puzzles like personalization and conversational commerce, which can serve as the launching pad within the enterprise. Tools of the trade include positive energy, a sense of humor and unstructured problem-solving capabilities. Horizontal leadership, adaptability and comfort with ambiguity are a must.
The digital marketing team at Walmart leads digital performance marketing, brand social, seasonal, and product marketing for Walmart.com.
The Strategy and Planning team supports the organization by:
•Leading strategic initiatives.
•Coordinating strategic planning.
•Driving business reviews and continuous improvement.
•Supporting process improvement and skill development.
We’re a diverse team that values flexibility, positivity, and a get it done attitude. We tackle a variety of challenges with a high degree of ambiguity. We figure out how to do the things no one has done before.
Sr. Manager, Strategic Initiatives & Product Marketing role scope
This role focuses on planning and implementing high importance strategic initiatives, from strategy to execution:
•Tackle marketing business problems by developing a data-driven approach to strategic decisions around emerging digital channels.
•Manage digital marketing projects from inception, coordinating across teams (category marketing, creative, strategic partnerships, product, retail, engineering, Insights, PR, legal, etc) through launch and then well into incubation stages.
oExamples of projects include digital marketing partner launches and executing website personalization strategy.
•Support operationalizing strategic initiatives with precision, including process refinement to ensure the work gets done efficiently and effectively across teams.
•Adept at balancing attention to detail with swift execution; doing tasks quickly and well, while navigating ambiguity.
•Data centric approach to drive performance, optimization, and business impact measurement.
•Experience collaborating inside and outside large organizations to drive consensus and create strong relationships.
•Ability to influence others to consistently do their best work across teams.
•Strong communication skills are critical including the ability to structure and present complex topics on the page or in person to all levels of the organization
- Drives the execution of multiple business plans and projects for Walmart.com Operations
- Ensures business needs are being met
- Implements Walmart.com operations strategies for specific functions
- Oversees Walmart.com Operations financial and customer experience management for specific functions
- Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
•Significant experience with high visibility, complex, cross-functional project management
•2+ years working in a matrixed organization.
•Knowledge of and interest in ecommerce, retail, brand and direct response marketing.
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.Discover Silicon Valley
Fioli Gardens, Woodside
View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654–acre property.
Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.
Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.
The Tech Museum
This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth — Silicon Valley.
Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
Learn to surf or visit the “World’s Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents