Associate Director, Marketing Business Operations
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1061210BR
What you'll do at
The Associate Director, Marketing Business Operations, located in our San Bruno offices, reporting into the Director of Marketing Business Operations will be a key role that will enable the data driven operations of the marketing organization on a day to day basis. The role will define and operationalize the framework to measure the business. The role will work with channel and retail category leaders across the organization to synthesize the insights and drivers of performance, align on actions and drive the follow through of the actions to accelerate ahead or course correct.
•Partner with leaders in marketing and other leaders in the organization to define, socialize and implement the framework in which to operate and measure the Walmart.com business from a marketing perspective.
•Partner in particular with the Marketing Finance organization to maintain accurate and actionable budgets and forecasts.
•Stay on top of performance by category, efficiency of marketing channels and performance of the website. Publish the same on a regular cadence (daily, weekly and monthly) to stakeholders in and outside marketing.
•Work closely with the Marketing Analytics organization to ensure that key workflows, data requirements and dashboards required for operation of the marketing organization are resourced and set in place.
•Prepare material and at times represent marketing in key operational meetings across the company with a perspective on marketing performance and capability to drive the business.
•Co-ordinate with internal marketing leaders on actionable outcomes from cross functional meetings.
•Drive action oriented eCommerce marketing business reviews on a weekly, monthly and quarterly basis that socialize insights and drive actionable outputs.
•Keep marketing functions accountable to goals and committed actions.
•Drive understanding of customer journeys, customer segment behaviors, channel efficiency and cross channel attribution.
•Perform ad-hoc marketing analysis required at any point of time.
•Rock solid foundation in data analytics, dashboard design and uncanny ability to use data to tell a story that drives insights and recommends outcomes and actions.
•Experience and ability to drive design and operation of forecasting models to manage the business.
•Deep understanding of eCommerce marketing and the key media channels of Search, Display and Affiliates.
•Expert skillset in MS Excel, Web analytics suites (Omniture preferred) and Dashboarding platforms (Tableau, Thoughtspot etc.).
•Strong written and spoken communication skills to socialize performance over emails and run efficient meetings.
•Ability and experience with SQL like query languages and VBA for macro automation preferred.
•Ability to work cross functionally and high attention to detail.
•Master’s degree in a data science or statistical field is a nice to have.
Hello, Silicon Valley
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents