Marketing Program Manager, Walmart.com Home Page

Marketing Program Manager, Walmart.com Home Page

What you'll do at

Manager, Walmart.com Home Page
The Home Page team develops holistic home page marketing programs based on a deep understanding of customer mindset and shopping missions by time of year, holiday, and category.

We are looking for an energized, inspiring marketing manager who is adept at curating the organization’s most worthy storylines into a distinctly Walmart point of view for the most important real estate on the site. The Home Page Marketing Manager will apply creative, messaging and eCommerce site design skills to build out experiences that help customers better shop and engage with seasonal moments, new launches, exclusives and key value moments. In addition, this role will measure home page campaign performance to uncover insights and A/B test ideas that will help us to continue to better the customer experience. The ideal candidate will be an energetic self-starter who can effectively drive a differentiated point of view and creative, cross-category experiences that change the way she shops our site.
Challenges you’ll be tackling
•You’ll guide a cross functional team of editorial, creative, retail and site merchandising partners to make breakthrough experiences for our customers
•You’ll design cross-category experiences that create compelling shopping moments
•You’ll develop test and learn initiatives that improve the experience on home page and connected experiences
•You’ll gain stakeholder alignment on marketing strategy, global priorities and cross-category stories to drive business performance
•You’ll bring an innate ability to inspire and align different cross functional team members to support new ideas and experiences
•You’ll advocate for our customer, collaborating with tech, vendor-paid advertising and design to develop innovative, winning user experiences
Responsibilities
•Lead development and communication of a calendar of uniquely Walmart moments
•Craft home page stories from ideation to experience design
•Help ensure home page mindset and tone are in sync with (and complementary to) brand and enterprise level priorities
•Deliver cross-category and cross-channel planning and briefing inputs, create wireframes and editorial documents and coordinate cross-category destinations that inspire basket building and shopping across the site
•Monitor performance on a daily and weekly basis, leveraging results to create learnings and optimize engagement
•Partner with Vendor-Sponsored Marketing team to develop integrated brand marketing plans
How you’ll know it’s right
•If you have the drive to think differently, driving results and solving problems in fun and innovative ways…
•If you have a passion and an eye for the customer, product merchandise, and the shopper journey…
•If you enjoy taking risks and getting things done, in a dynamic, fast-paced environment...

Minimum Qualifications

•3-5 years in eCommerce and/or acquisition marketing. MBA a plus
•Experience designing and/or creating landing pages and website experiences
•Ability to create and storyboard compelling customer narratives
•Experience motivating and influencing a cross-functional team without direct authority
•Strong communication skills, with a high attention to detail
•Go-getter, capable of managing multiple projects & priorities
•Proven ability to present data and performance analysis in a format that helps inspire action and decision making
•Creative and collaborative team player who can work with multiple cross-functional stakeholder groups

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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