Senior Manager, Marketing Advanced Analytics

Senior Manager, Marketing Advanced Analytics

What you'll do at

As Senior Manager – Advanced Analytics, you will implementing and supporting marketing mix and multi-touch attribution models, and consult with internal clients on their use and interpretation to quantify what drives sales and use the results to optimize media strategies, and increase revenue, and profit. As a Senior Manager, you will be responsible for applying quantitative methods to assess the impact of marketing execution (media, consumer promotions, trade, etc.) on Walmart’s sales.

We are currently seeking to hire a talented Sr. Manager to join the Advanced Analytics group. As a Senior Manager, you will work in the Director and Consultant to develop marketing mix and other statistical models that help Walmart’s internal customers to understand what drives their sales and provide recommendations on how they can optimize their marketing and media investments.

The Sr. Manager is a key contributor to model building, interpretation and recommendations. You will also be a key distributor for the use of model results and insights to systematically drive efficient decision-making and optimization across the company.

• Manage the day to day data analysis supporting key Marketing and Media Planning Groups
• Secure data inputs from publishers, media agencies, and internal teams to ensure data quality and consistency of inputs, as prerequisite to accurate analysis.
• Collect, organize process and validate data from a variety of vendors and data sources for modeling. Partner with clients to ensure marketing data is accurate.
• Drive media channel and campaign learning agenda that generates actionable and repeatable outcomes that can be applied for ROAS improvement.
• Lead reaction curve analysis, by media channel, to influence budget recommendations and adjustments.
• Set-up additional measurement studies and performance tracking in partnership with key media partners to enhance our media measurement metrics.
• Provide both Ad-Hoc analysis, as well as tools, for self-serve analytics where needed.
• Provide training and context to enable correct interpretation of self-serve data.
• Consistently share MMM and MTA analysis with the larger Marketing organization to allow cross-pollination of learnings, and to champion the cause of becoming a more data-driven organization.
• Skillful developing and leveraging internal and external partnerships and networks to maximize the achievement of business goals
• Develops strategies to advance customer advocacy across channels
• Interpret and validate model results both statistical and face validity checks . Develop PowerPoint decks that report results and provide advice, and present to internal stakeholders.
• Run optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams.
• Contribute to internal clients request with a variety of tasks related to the analysis of sales and marketing effectiveness, and calculation of ret

  • Consults with business partners within assigned business segment to contribute to business results (for example, driving sales, increasing customer traffic)
  • Develops and drives medium-sized, cross-functional projects
  • Develops organizational best practices and learnings on generating actionable insights across the company
  • Drives the execution of multiple business plans and projects
  • Ensures business needs are being met
  • Manages the creation of actionable customer insights for assigned business segment
  • Partners with the Global Customer Insights (GCI) center of excellence (COE) (for example, trends, research, analytics, measurement and tracking) to generate an understanding of the customer
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides supervision and development opportunities for associates

Minimum Qualifications

  • Bachelor's degree in Business Administration, or related field and 3 years experience in marketing research, data analytics, consulting, or related field OR 5 years experience in marketing research, data analytics, consulting, or related field OR Master's degree in Business Administration, or related field and 1 year experience in marketing research, data analytics, consulting, or related field.

Preferred Qualifications

  • 1 year of supervisory experience.
  • 2 years of experience with customer analytics in retail operations or related field.
  • Masters in Business Administration or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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