Corporate

Marketing & Customer Insights

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We orchestrate marketing campaigns that speak to millions of daily shoppers. Our work spans the digital and physical space and combines the work of numerous internal teams and external advertising and media agencies. Our marketing teams work together to show our customers how they can save money and live better.

  • Roll With It

    Roll with it

    The world of retail is rapidly changing, but that suits you. You're extremely adaptive and flexible when needed.

  • Work Together

    Work together

    You thrive when you get to work cross-functionally with people who have different ideas and skillsets.

  • Take A Chance

    Take a chance

    You don’t back down from new experiences—you jump in head first! You're eager to step outside your comfort zone.

New and exciting opportunities

  • Marketing Manager, Online Marketing

    Marketing & Customer Insights
    SAN BRUNO, CA
    The SEO Manager will help manage, educate, and analyze all aspects of SEO marketing and will bring clear, concise and timely information to the ever growing Online marketing team. She/He will be versed in keyword research, HTML page analysis and most importantly be apt in such tools as Adobe Ad Hoc Analysis, Omniture as well as Google Search Console.

    Primary Duties:
    Manages daily SEO initiatives across multiple categories within Walmart.com
    Provides strategic advice based on analytical research and data to the various Category team(s) within Walmart.com
    Serves as an SEO educator/evangelist to various Merchandising/Marketing teams at Walmart.com
    Clinical attention to various elements that drive SEO success, be it ensuring that Omniture tags are correct to understanding the complexities of structured data implementations.

    • Coordinates, completes, and oversees job-related activities and assignments
    • Drives the execution of marketing projects and initiatives for assigned vehicle(s)
    • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
    • Maintains and supports the continuous improvement of Online Marketing systems, processes, and capabilities
    • Manages and evaluates the performance of marketing vehicle metrics (for example, revenue, visits, conversion rates)
    • Manages the Online Marketing budget for assigned vehicle(s) (for examples, paid search, affiliates, natural search)
    • Manages the Walmart brand
    • Manages vendor relationships and contracts for Online Marketing initiatives
    • Provides insight for and influences the development of business strategies for assigned marketing vehicle(s)
    • Provides supervision and development opportunities for associates
    Learn More
  • Marketing Manager, Online Marketing

    Marketing & Customer Insights
    SAN BRUNO, CA
    • Coordinates, completes, and oversees job-related activities and assignments
    • Drives the execution of marketing projects and initiatives for assigned vehicle(s)
    • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
    • Maintains and supports the continuous improvement of Online Marketing systems, processes, and capabilities
    • Manages and evaluates the performance of marketing vehicle metrics (for example, revenue, visits, conversion rates)
    • Manages the Online Marketing budget for assigned vehicle(s) (for examples, paid search, affiliates, natural search)
    • Manages the Walmart brand
    • Manages vendor relationships and contracts for Online Marketing initiatives
    • Provides insight for and influences the development of business strategies for assigned marketing vehicle(s)
    • Provides supervision and development opportunities for associates
    Learn More
  • Senior Marketing Manager, Paid Social

    Marketing & Customer Insights
    SAN BRUNO, CA
    At the World’s largest retailer, you’ll represent the voice of our company. Social Media for Walmart, at its very core, is a conversation with the customer. We’re looking for a creative, forward thinking, data driven marketer to shape the customer experience, balance our message and support our broader campaign goals.

    Our Marketing department connects with consumers on an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better,” we work alongside some of the most talented people in the world to communicate with more than 140 million customers who shop our stores every week.

    Senior Manager, Paid Social will be at the cutting edge of social engagement. This role will help lead our social partnerships, drive the brand message, establish our vision, represent the face of social and build the strategy of the world’s largest company. In conjunction with top engineers from across the globe, this leader will develop new targeting and measurement capabilities only possible by the fortune #1 company.
    •Manages the Walmart brand through performance social activation
    •Oversees, manages and optimizes large-scale social media marketing initiatives
    •Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
    •Supports the development of annual plans
    •Provides data driven insights and recommendations for category marketing approval
    •Sets and oversees performance social budget
    •Collaborate with cross-functional teams to define business goals and KPIs

    •Identify and address any data, platform or technology gaps that might hinder successful test and learn deployment
    •Cultivates an environment where associates respect and adhere to company standards of integrity and ethics

    • Develops and manages key supplier partnerships on new and existing marketing initiatives
    • Develops annual plan(s)
    • Drives the execution of multiple business plans and projects
    • Ensures business needs are being met
    • Manages marketing budgets
    • Manages the Walmart brand
    • Manages the development and execution of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)
    • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
    • Provides supervision and development opportunities for associates
    Learn More
  • Head of Performance Marketing (Vudu)

    Marketing & Customer Insights
    SUNNYVALE, CA
    As our Head of Performance Marketing at Vudu (Director, Walmart.com), you will be a key leader within the organization responsible for driving consistent and cost-effective new customer growth, as well as owning all retention marketing initiatives for our current base of customers. Reporting to the Sr. Director of Marketing & Merchandising, you will be responsible for managing a talented team of marketers across both acquisition & retention channels.

    What You’ll Do
    • Clearly define measurable goals, core strategies and efficient tactics to ultimately drive cost-effective acquisition and retention for our business
    • Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, and identify creative ways to bridge revenue gaps as the need arises
    • Partner with the Director of Product to ensure your strategies and plans build upon and leverage the product strategy
    • Partner with the Merchandise Planning team to ensure all marketing plans align with their revenue goals
    • Work with Analytics and Product teams to establish strong tracking across all customer acquisition & retention initiatives
    • Manage external agencies to deliver business results, making judgment calls on what is best managed in-house vs. externally
    • Develop and lead your team to execute a paid marketing strategy across search, social, programmatic, affiliates and living room devices that drives new customer growth
    • Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, and more to improve the retention performance indicators
    • Budget effectively across your channels, track marketing spend and results, and continue to measure ROI on all initiatives
    • Nurture and mentor a talented set of direct reports to maximize their potential and growth

    How You’ll Know You’re an Academy Award Winner
    • You are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
    • You have the ability to combine your deep analytical skills with deep consumer empathy, to ensure we are always delivering customer-centric experiences
    • You are highly detail-oriented with strong organizational and communication skills and have the ability to prioritize and re-prioritize based on changing business needs
    • You have an entrepreneurial spirit and excitement for the challenges that come along with building disruptive businesses Learn More
  • Marketing Manager, Online Marketing

    Marketing & Customer Insights
    SAN BRUNO, CA
    Marketing Manager; SEM

    The Marketing Manager is responsible for managing SEM to maximize sales, traffic, customer acquisition and retention for Walmart. Specific channels include Search Engine Marketing (SEM), partnership marketing SEM, Product shopping (PLAs). The Marketing Manager will be responsible for managing the marketing investment to drive the highest possible returns while meeting daily, weekly, and monthly traffic, sales, and customer acquisition goals. The position is based in any of the following locations: San Bruno, CA, Bentonville, AR, or Hoboken, NJ.
    • Plan, build, manage, optimize and report on SEM campaigns.
    • Work closely within a cross-functional digital store team to uncover customer insights that will help advance the business.
    • Partner with category marketing & merchandising to support key product launches, programming, and seasonal initiatives.
    • Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization.
    • Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.

    Functional Competencies
    • Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making
    • 3-6 years of SEM experience building, managing, optimizing, reporting and analyzing campaigns. AdWords Certification required.
    • Strong consumer marketing experience and passion for retail and e-commerce.
    • Structured approach to identifying opportunities, defining solutions and executing action plans
    • Strong attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines
    • Ability to translate strategy into tactics and ideas into action (characterized by solid execution).
    • Excellent business acumen and problem-solving skills
    • Strong proficiency in Microsoft Office, especially Excel.
    • Knowledge of SQL or other database query languages a plus but not required.
    • Understanding of Wal-Mart’s brand promise and the ability to ensure consistent, on-brand messaging.

    Interpersonal Competencies
    • Desire to work in a collaborative, cross-functional team environment.
    • Strong communication skills, including ability to communicate with both business and technical resources.
    • Creative thinker and thought leader, open to idea exploration with strong problem-solving/analytical abilities.
    • Results orientation.
    • Customer focus.
    • Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines.
    • Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization.

    Leadership Competencies
    • Ability to own and execute initiatives to meet business goals. Must be a self-starter with a willingness for hands-on program management.
    • Ability to effectively partner with other business leader

    • Coordinates, completes, and oversees job-related activities and assignments
    • Drives the execution of marketing projects and initiatives for assigned vehicle(s)
    • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
    • Maintains and supports the continuous improvement of Online Marketing systems, processes, and capabilities
    • Manages and evaluates the performance of marketing vehicle metrics (for example, revenue, visits, conversion rates)
    • Manages the Online Marketing budget for assigned vehicle(s) (for examples, paid search, affiliates, natural search)
    • Manages the Walmart brand
    • Manages vendor relationships and contracts for Online Marketing initiatives
    • Provides insight for and influences the development of business strategies for assigned marketing vehicle(s)
    • Provides supervision and development opportunities for associates
    Learn More

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