Corporate

Marketing & Customer Insights

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We orchestrate marketing campaigns that speak to millions of daily shoppers. Our work spans the digital and physical space and combines the work of numerous internal teams and external advertising and media agencies. Our marketing teams work together to show our customers how they can save money and live better.

  • Roll With It

    Roll with it

    The world of retail is rapidly changing, but that suits you. You're extremely adaptive and flexible when needed.

  • Work Together

    Work together

    You thrive when you get to work cross-functionally with people who have different ideas and skillsets.

  • Take A Chance

    Take a chance

    You don’t back down from new experiences—you jump in head first! You're eager to step outside your comfort zone.

New and exciting opportunities

  • Growth Marketing Lead, Beauty and Personal Care

    Marketing & Customer Insights SAN BRUNO, CA
    As Growth Marketing Lead, you will be assigned to the Beauty and Personal Care categories, some of our highly strategic and important categories for Walmart ecommerce. Specifically, you will work closely with the Retail category management teams to deeply understand their businesses, and then liaise across Marketing, Analytics, Category experience/Product, Operations and Supply Chain teams to build and bring category marketing plans to life, to achieve large growth goals. You will act as a “mini-CMO” of your category – owning and creating the plans from top to bottom.

    The ideal candidate is a creative, strategic, experienced growth marketer and leader who will jump in and make an immediate impact.

    • Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives.
    • Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
    • Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget.
    • Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams.
    • Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
    • Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

    How you’ll know it’s right
    • If playing in a jungle gym sounds more fun than climbing a ladder…
    • If you can drive results and solve problems in fun and creative ways…
    • If you want to do things in our industry that have not been done…
    • If you understand that without risk there is no reward…

    #LI-KA1 Learn More
  • Growth Marketing Lead (Office and B2B Categories)

    Marketing & Customer Insights SAN BRUNO, CA
    As Growth Marketing Lead, you will be assigned to the Office and B2B categories, some of our highly strategic and important categories for Walmart ecommerce. Specifically, you will work closely with the Retail category management teams to deeply understand their businesses, and then liaise across Marketing, Analytics, Category experience/Product, Operations and Supply Chain teams to build and bring category marketing plans to life, to achieve large growth goals. You will act as a “mini-CMO” of your category – owning and creating the plans from top to bottom.

    The ideal candidate is a creative, strategic, experienced growth marketer and leader who will jump in and make an immediate impact.

    • Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives.
    • Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
    • Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget.
    • Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams.
    • Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
    • Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

    How you’ll know it’s right
    • If playing in a jungle gym sounds more fun than climbing a ladder…
    • If you can drive results and solve problems in fun and creative ways…
    • If you want to do things in our industry that have not been done…
    • If you understand that without risk there is no reward…

    #LI-KA1 Learn More
  • Senior Manager, Editorial Content Strategy

    Marketing & Customer Insights SAN BRUNO, CA
    You’re a natural born planner and creative problem-solver, with business acumen, tech savvy, an inbound-marketing mindset and a great sense of humor – and we’re looking for someone like you to help drive the strategic management of editorial content to enhance the online experience, and Walmart brand perception, for millions of shoppers every day.
    If you’re up to the task, this is your opportunity to grow your career with the world’s biggest retailer as we enrich our eCommerce operation with brand and utility content that tells the Walmart story and supports customers with daily purchases that help them save time and money and live better.
    A day in the life of this role
    As the global business owner for editorial strategy and content integrations, you’ll translate business goals into plans of action and lead a team of Product/Project Managers and Content Marketing Managers in deploying the right tools and techniques, at the right time and place, for the right audience (think: merchandising for content). Our current content strategy involves storytelling and shopping guides – including articles, recipes, videos, buying guides and social media – for Walmart’s digital properties such as our online store, mobile app and social media channels, as well as omnichannel innovations to extend digital content to physical stores.
    You’ll work closely with senior management to define and measure content’s value to the business; establish best practices for content sourcing, management and distribution; advise cross-functional partners on content “levers” for their businesses; recommend test-and-learn programs; and identify sponsorship and monetization opportunities. You’ll also play a key role in identifying new and emerging consumer trends related to content and advising the team on how to manage the editorial content pipeline to improve the customer experience.
    Are you ready to take the next step in your career by helping a small-but-mighty editorial team plan, develop, manage and distribute content at scale for the world’s Fortune 1 retailer?

    • Drives the continuous improvement of marketing copy across categories and throughout the site (for example, home page, department and category pages) and seasonal campaigns
    • Drives the development and implementation of business strategies for multiple product categories (for example, Apparel, Electronics, Food, Home) and seasonal campaigns
    • Drives the execution of multiple business plans and projects
    • Ensures business needs are being met
    • Leads the development of strategic content and oversees implementation of copy and projects to drive the online customer experience
    • Manages strategic partnerships (for example, advertising, media copy agencies, Merchandising, Marketing, suppliers)
    • Oversees the development and maintenance of content guidelines and style guides for online marketing and editorial copy
    • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
    • Provides supervision and development opportunities for associates
    Learn More
  • Senior Director, Creative

    Marketing & Customer Insights SAN BRUNO, CA
    Sets and communicates the multi-channel creative strategy and vision by providing expertise on the prioritization and translation of marketing goals
    and consumer insights into creative concepts; evaluating and determining the best structure (for example, internal, external model) for delivering
    world-class creative campaigns, systems, and processes; leveraging industry trends, best practices, and the competitive landscape; fostering
    partnerships with cross-functional business leaders (for example, Marketing, Site, agencies) to drive strategic developments and encourage change;
    determining the long-term scope of developmental roadmaps; driving the evolution of company technologies (for example, platform, Marketing,
    mobile, social) and digital marketing capabilities; and selecting and approving opportunities for new functional systems and processes.
    Champions, shapes, and drives the evolution of the online brand and brand voice by setting the creative direction and roadmap for all online brand
    initiatives (for example, product videos, social media, catalogue imagery, sub-brands); overseeing and enforcing the alignment of company brand
    standards across all multi-channel touch points; and driving solutions which ensure company branding is implemented across Walmart.com's
    business units.
    Ensures the optimal utilization of Photo Studio and Imagery assets to meet Walmart's growing business needs by setting the creative direction and
    roadmap for photography and imagery; fostering an environment which ensures best-in-class post-production and workflow operations and
    processes; and driving the development and implementation of innovative methods to grow the capacity and capabilities of the Photo Studio.
    Fosters a culture of innovation, testing, and learning across functional partners (for example, Site, Marketing, Merchandising) by determining and
    communicating the strategic vision for promoting and driving testing innovations and advancements; and forecasting the technological requirements
    needed to support long-term testing and sandbox environments.
    Partners with Global eCommerce to set the user experience (UX) strategy for Walmart.com by leveraging a comprehensive understanding of
    customer behavior; and driving the creation of effective and scalable customer experience solutions.
    Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing
    business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting
    resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement
    opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.
    Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting,
    selecting, and developing talent; supporting mentorship, workforce development, and succession planning
    • Champions, shapes, and drives the evolution of the online brand and brand voice
    • Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
    • Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
    • Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
    • Ensures the optimal utilization of Photo Studio and Imagery assets to meet Walmart's growing business needs
    • Fosters a culture of innovation, testing, and learning across functional partners (for example, Site, Marketing, Merchandising)
    • Partners with Global eCommerce to set the user experience (UX) strategy for Walmart.com
    • Provides overall direction
    • Sets and communicates the multi-channel creative strategy and vision
    Learn More
  • Manager, Creative Operations

    Marketing & Customer Insights SAN BRUNO, CA

    • Assists in the management of financial operations
    • Coordinates, completes, and oversees job-related activities and assignments
    • Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
    • Manages Creative Marketing Operations
    • Manages Creative Marketing project portfolios
    • Manages continuous improvement of Creative Marketing tools, documentation, and processes
    • Provides supervision and development opportunities for associates
    Learn More

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