Manages and ensures consistency in customer product experience across proprietary brands by developing and conducting competitive market assessments; utilizing and analyzing market data to influence merchant product strategies; maintaining and verifying that all proprietary-branded items support the established brand position; and providing guidance and feedback to the merchant and product development team through established calendar milestones.
Directs and manages contracts between proprietary brands and external service providers by forecasting royalty and fee volumes to project impact on margins, profits, and expenses; overseeing and monitoring royalty and fee payments; collaborating with finance and global shared services to resolve payment and posting issues; identifying discrepancies in the execution of contracts while partnering with the Legal department to resolve any legal or safety issue associated with proprietary-branded items; determining, compiling, and providing brand performance metrics for licensors and contract partners; overseeing and influencing processes and payment methodologies to accommodate shifts in assortment strategies; monitoring and tracking performance metrics to verify vendor compliance with service level agreements; and resolving performance issues and escalating them as appropriate.
Manages the total proprietary brand assortment at the item level by ensuring all proprietary-branded items are properly coded in the item file; directing item file maintenance; communicating current brand assortment to departmental teams and cross-functional partners; and providing various metrics of assortment scope to influence the content of product marketing, messaging, and signing across multiple categories and markets.
Manages and manages communications related to proprietary brand public relations, social media, and in-store signing initiatives by identifying and capitalizing on emerging opportunities to leverage communications to fill business gaps; collaborating with internal cross-functional teams and third-party vendors to determine messaging and target audiences; developing communication strategies and plans to leverage in multiple communication vehicles; aligning communication vehicles with target audience preferences and needs; and preparing and distributing summaries of communications and activities to stakeholders.
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 3 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 5 years’ experience in brand development and management, developing creative briefs, marketing, or related area.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
International Operations, Microsoft Office, Vendor Management, Working in a large corporate environment, agency, or headquarters, Working on cross-functional teams or projects
Masters: Business Administration