Senior Manager I, Brand Management - General Merch...

Senior Manager I, Brand Management - General Merchandise/Hardlines Private Brand Portfolio

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD69863

What you'll do at

Manages and ensures consistency in customer product experience across proprietary brands by developing and conducting competitive market assessments; utilizing and analyzing market data to influence merchant product strategies; maintaining and verifying that all proprietary-branded items support the established brand position; and providing guidance and feedback to the merchant and product development team through established calendar milestones. Directs and manages contracts between proprietary brands and external service providers by forecasting royalty and fee volumes to project impact on margins, profits, and expenses; overseeing and monitoring royalty and fee payments; collaborating with finance and global shared services to resolve payment and posting issues; identifying discrepancies in the execution of contracts while partnering with the Legal department to resolve any legal or safety issue associated with proprietary-branded items; determining, compiling, and providing brand performance metrics for licensors and contract partners; overseeing and influencing processes and payment methodologies to accommodate shifts in assortment strategies; monitoring and tracking performance metrics to verify vendor compliance with service level agreements; and resolving performance issues and escalating them as appropriate. Manages the total proprietary brand assortment at the item level by ensuring all proprietary-branded items are properly coded in the item file; directing item file maintenance; communicating current brand assortment to departmental teams and cross-functional partners; and providing various metrics of assortment scope to influence the content of product marketing, messaging, and signing across multiple categories and markets. Manages and manages communications related to proprietary brand public relations, social media, and in-store signing initiatives by identifying and capitalizing on emerging opportunities to leverage communications to fill business gaps; collaborating with internal cross-functional teams and third-party vendors to determine messaging and target audiences; developing communication strategies and plans to leverage in multiple communication vehicles; aligning communication vehicles with target audience preferences and needs; and preparing and distributing summaries of communications and activities to stakeholders. Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 3 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 5 years’ experience in brand development and management, developing creative briefs, marketing, or related area. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. International Operations, Microsoft Office, Vendor Management, Working in a large corporate environment, agency, or headquarters, Working on cross-functional teams or projects Masters: Business Administration

Minimum Qualifications

Minimum Qualifications: Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 3 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 5 years’ experience in brand development and management, developing creative briefs, marketing, or related area.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

Discover NW Arkansas
Northwest Arkansas
NWA Crystal Bridges Museum of American Art

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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