Manager, Content - Ecomm (Vudu)

Manager, Content - Ecomm (Vudu)

  • Location SUNNYVALE, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD56918

What you'll do at

Leads the development of strategic copy and content to drive the online customer experience by managing and leveraging relationships with vendors (for example, advertising and content agencies) and cross-functional partners (for example, Product, Marketing, Merchandising); develops of copy and editorial content (for example, articles, marketing assets); and reviews, provides feedback on, editing, and approving copy deliverables. Partners with senior management to develop and implement content strategy and content for assigned projects by leveraging a comprehensive understanding of industry trends within digital movies and TV/TVOD/AVOD, benchmarks, best practices, and the competitive landscape to translate business objectives into strategic action plans; directing the implementation and delivery of key program components (for example, digital advertisements, emails, landing pages); and ensuring initiatives are aligned with content, tools, technologies, and the overall company and marketing strategies. Manages the development of content for various content centers (Product Marketing, Merchandising, UI, etc); overseeing quality assurance of content strategy and copy; partnering with Marketing teams and agencies to promote center content across online marketing channels; and syndicating content to drive site traffic. Manages the development and maintenance of content guidelines and style guides for online editorial content by driving consistency and quality across marketing efforts; ensuring adherence to search engine optimization (SEO) best practices; ensuring alignment of company and vendor content with established brand standards; and maintaining and evolving the content tone and voice of Vudu.com. Manages the continuous improvement of assigned content center(s) by monitoring key performance metrics (for example, traffic, engagement, conversion rates); and partnering with Producers, Designers and business owners (for example, Product Marketing, Merchandising) to develop and implement workflow process enhancements. Bachelor’s degree in English, Journalism, Marketing, or related field and 4+ years’ experience in copywriting, marketing content, editorial content or related field 1-2+ years of UX copywriting experience Please submit online portfolio or copywriting samples. Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in English, Journalism, Marketing, or related field and 2 years experience in editorial content management or related field OR 5 years experience in editorial content management or related field. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Content Management Systems, Contract Management, Digital Content Management, Editorial, Managing website or online tool development, Responsible for third party vendor relationships, Retail Creative, Supervising Associates

Minimum Qualifications

Minimum Qualifications: Bachelor’s degree in English, Journalism, Marketing, or related field and 2 years experience in editorial content management or related field OR 5 years experience in editorial content management or related field.; Digital Content Management; Editorial

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, Silicon Valley

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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