Associate Director, E-Commerce Category Marketing ...

Associate Director, E-Commerce Category Marketing (Originals)Vudu

  • Location LOS ANGELES, CA
  • Career Area Marketing and Customer Insights
  • Job Function -
  • Employment Type Regular/Permanent
  • Position Type Salary
  • Requisition WD126611

What you'll do at

Vudu, Walmart’s digital movie service, is seeking an experienced content marketing professional with a track record of building world-class campaigns to join our growing team. This role will own day-to-day responsibilities for leading the launch campaigns for upcoming original/exclusively licensed movies and series across a diverse range of content. You will be the central cross-functional liaison for select content among internal teams (Marketing, Publicity, Product and Social) with a focus on handling workflow and driving integrated communication plans. You will be a key point of contact for show runners and creators, working closely with them to collaborate on and communicate different facets of the campaign throughout the lifecycle of the show. Ideally, you've been responsible for marketing high profile entertainment properties and are able to craft a clear and distinctive show positioning and creative strategy that cross-functional teams can execute on. You know how to tell stories, on any platform, which drives fan engagement. A natural leader, you can listen and collaborate with internal departments/teams to align early on overall strategy and goals. Your love for television, film pop culture pushes you to thrive in a quick moving environment and be an excellent teammate. Key Qualifications 6+ years of experience in entertainment and digital marketing, with direct responsibility for launching original series Extensive knowledge in running a 360-campaign, from creating the show strategy to executing the tactics Able to work across product and marketing to integrate content across the experience Solid understanding of marketing and media analytics and how to optimize campaigns Strong communication and analytical skills Ability to think strategically, but also dive in and do the work History of leading and producing creatively led campaigns that deliver results Experience running a high volume of campaigns at different stages of production A real passion for television and movies Experience working directly with talent and creators to partner on marketing campaigns Prior experience launching Originals at an OTT service is preferred. Description Develop integrated campaigns that drive buzz and viewership for programming - Work in partnership with creative team to ensure materials are aligned with the show positioning and Vudu brand - Create strategies to sustain awareness and viewership following launch - Develop multi-media extensions that extend the show across social and other channels - Oversee and figure out scope, budget, and campaign resources - Develop creative briefs, show positioning and strategy materials for multiple shows - Partner with the media team to develop brand and performance driven media plans that effectively promote the shows - Establish meaningful metrics for campaigns and analyze effectiveness of media to optimize spend across channels - Socialize campaign strategy and creative, and implement feedback from cross-functional partners. - Align with product and design teams on requirements that enrich the viewing experience - Drive cross functional team planning across campaigns - Develop and deliver campaign recaps and updates Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 6 years' experience in marketing or related field. Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Supervising Associates Masters: Business Administration

Minimum Qualifications

Minimum Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 6 years' experience in marketing or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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