Senior Manager, Media Buying - Walmart Media Group

Senior Manager, Media Buying - Walmart Media Group

  • Location SAN BRUNO, CA
  • Career Area -
  • Job Function -
  • Employment Type -
  • Position Type -
  • Requisition GH1468442

What you'll do at

About Walmart Media Group

At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Media Group wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.

Walmart Media Group (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.

Walmart Media Group is seeking an experienced Senior Manager leading our Media Buying team focused on managing & delivering campaigns across our broader network beyond Walmart. You will lead a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment; and problem-solving leadership with limited oversight

Responsibilities

  • Lead a team to manage and traffic campaigns in Ad server tools such as DoubleClick(DCM) / Demand Side Platforms (DSPs)
  • Oversee media tracking and analytics set up and implementation
  • Create timeline and delivery dates for campaign delivery
  • Active participation in media planning discussions regarding trafficking strategies and related operational issues
  • Improve data quality by collaborating with the Media,
  • Analytics and Targeting teams to ensure campaigns are structured in a way to produce optimal data outputs
  • QA ads to ensure they meet site specs and requirements
  • Generate, QA, and troubleshoot implementation of conversion tags
  • Troubleshoot ad or tag issues with site or ad tech partners
  • Resolve tracking and reporting discrepancies with Analytics and/or partners/vendors
  • Review media plans and updates with Media team before trafficking and work with Analytics team to ensure plans will allow them to collect data accurately, efficiently, and effectively

Minimum Requirements

  • 5+ years of experience in Digital Media Operations, Digital Ad Ops, Digital trafficking
  • Bachelor’s Degree
  • Experience in digital ad server technology (e.g. Doubleclick) and Demand Side Platforms (e.g. AppNexus, Doubleclick)
  • Strong verbal and written communication skills
  • Passion for digital media and advertising technology
  • Attention to detail and the ability to think outside the box
  • Team player who enjoys working in a collaborative, open environment
  • Understanding of rich media, dynamic creative, mobile and video ads units

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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