Product Manager - Strategic Brand Initiatives & In...

Product Manager - Strategic Brand Initiatives & Insights

  • Location SAN BRUNO, CA
  • Career Area Merchandising and Online Operations
  • Job Function Product Management - Merchandising
  • Employment Type -
  • Position Type -
  • Requisition 999561BR

What you'll do at

Walmart seeks a candidate who is knowledgeable and passionate about helping our advertising partners succeed across Walmart's digital advertising ecosystem. The ideal candidate will have the opportunity to engage with teams across the Walmart organization heavily. As an example, the role will be the primary conduit into the Customer Experience (CE) team to ensure that all ad products and programs are built collaboratively, ensuring that the Walmart shopping experience is optimized. This position will also work closely with engineering to engage with various back-end platforms that power Walmart's audience-based ad experiences. These platforms include proprietary systems like WMX (Audience Targeting) and WPA (Sponsored Search) as well as third-party partnerships including DFP, Criteo, and Appnexus. The ideal candidate will have experience with Walmart's ads systems and have a vision for how we can better meet the needs of the suppliers and advertisers we serve.

This position will be responsible for taking a leadership position building out the next generation of Walmart advertising platforms. The role will have a significant focus on measurement, reporting, and insights, all of which will be used not only for advertiser-facing solutions but also to influence the priorities and direction of all digital ad platforms.

  • Accountable for development and performance of all client-facing advertising and measurement products
  • Ability and willingness to work in the field with sales, partners, and advertisers to ensure market insights and advertiser needs are captured (first hand) and integrated into our platforms
  • Develop PRD/Specs that detail scope, market sizing, competitive rationale, technical feasibility.
  • Distill and prioritize product feedback from multiple sales and partnership channels
  • Analyze product performance-evaluate and explore new strategic opportunities for revenue-driving products
  • Manage products through alpha and beta tests, coordinate with cross-functional teams for product launches
  • Coordinate with engineering to support LOE estimates and associated impact to roadmap GTM timing.
  • Minimum Qualifications

  • 7+ years work experience in a corporate or startup environment
  • Previous background in online advertising/digital media or advertising analytics
  • Strong communication skills with technical, business, and external stakeholders
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
  • Customer-service orientation and experience in a client-facing capacity
  • Demonstrated ability to drive resolution in the context of competing perspectives
  • BA/BS degree
  • About

    The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.
    Walmart Associate
    "I focus on continual improvement. Results don’t just come, they happen from hard work and having great teams helping you along the way."
    — Dontai, Order Specialist/Process Manager

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    All the benefits you need for you and your family

    • Multiple health plan options
    • Vision & dental plans for you & dependents
    • Associate discounts in-store and online
    • Financial benefits including 401(k), stock purchase plans and more
    • Education assistance for Associate and dependents

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