Senior Manager, Category Marketing (Enthusiast and Professional)
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 981743BR
What you'll do at
The ideal candidate is a highly analytical, creative, and organized growth marketer who will jump in and make an immediate impact.
Develop category specific, customer-centric, marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure we’re meeting business objectives and supporting key marketing strategies, launching on time and within budget.
Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.
Work closely with colleagues in marketing, retail, and product to support overall Walmart.com vision for growth – ensure we are supporting and telling a cohesive story through retail marketing efforts.
Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with retail category teams.
Build, track, and monitor category-specific marketing performance; manage campaigns (leveraging various internal marketing teams and agencies when needed); track to specific forecast and budget.
Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across walmart.com cross-functional teams.
Develop a deep understanding of Walmart's media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.
Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.
Experience working cross-functionally and building plans both top-down and bottoms-up.
Ability to manage E2E digital marketing campaigns (from briefing through measurement) focused on different stages of the acquisition funnel
Excellent communication and presentation skills, with a high attention to detail.
Sharp creative eye, experience testing and learning messaging and creative.
Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.
Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents