Senior Manager, Copy

Senior Manager, Copy

What you'll do at

  • Directs and drives the continuous improvement and optimization of item page copy and marketing copy.
  • Drives the development and implementation of content strategies
  • Drives the execution of related business objectives, milestones and projects.
  • Leads the development of strategic copy and content to drive digital and omnichannel member experience.
  • Oversees the development and maintenance of content guidelines and style guides.
  • Leads, inspires, develops and manages editorial team.
  • Defines and communicates short and long-term editorial creative and strategic vision, KPIs and priorities for Editorial Team
  • Aligns with Senior Directors and VPs of Marketing (Category, Social, SEO) on priorities; influences team's role and purpose in the org and across the enterprise
  • Influences cross-functional leadership to develop and test innovative content programs; fosters collaborative, symbiotic relationships among cross-functional teams
  • Supports Editorial Team by allocating and advocating for resources, including talent, tools, project prioritization, elimination of non-priority work and career development
  • Analyzes team performance and identifies content's value to the business; adjusts priorities to meet shifting business goals and to balance risk vs. return
  • Collaborates with Marketing and SEO teams on content strategy and creation, sourcing and curation of content across channels
  • Extracts performance from third-party agency and content contributor and sponsorship partners; ensures consistency of creative with work developed by the in-house team
  • Actively finds and vets new/innovative content provider partners to serve existing and new content creative strategies; seeks opportunities for, and drives, editorial creative proof of concept (POC) projects
  • Defines, manages and evolves brand voice/tone within content creative deliverables for all channels
  • Supports content monetization programs by directing agencies and sponsors as well as developing new creative constructs

Minimum Qualifications

  • Bachelor s degree in English, Journalism, Marketing, or related field and 3 years experience in editorial content management or related field OR 6 years experience in editorial content management or related field.

Preferred Qualifications

  • 2 years experience managing copy teams in a retail creative environment.
  • 2 years of supervisory experience.
  • 2 years experience managing vendor contracts and relationships.
  • 2 years experience managing website or online tool development.


With more than 600 Sam’s Club locations, we offer over 47 million customers more of what they love for less. Our web-based platform is a big part of that growth. The team is focused on creating the in-club experience online. That is a big job! We’re solution seekers and innovators inspired by a commitment to provide our members increased access and greater value. The work is challenging and incredibly rewarding.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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