Sr Manager Marketing- Social Media

Sr Manager Marketing- Social Media

  • Location BENTONVILLE, AR
  • Career Area Marketing & Customer Insights
  • Job Function Marketing
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 938984BR

What you'll do at

About the Social Media team

The Social Media marketing team is responsible for our national, social media brand presence (e.g., our @walmart handles). Our team’s mission is to help build and strengthen the Walmart brand through both compelling storytelling and authentic social interactions. Through our work, our team connects with consumers on an unprecedented scale. We’re looking for creative, forward thinking, and data-driven social media marketers to help shape social content and engagement for the world’s largest retailer at this pivotal moment in our company history.

In this role, you will serve as the social media lead for a specific topical content area (e.g., merchandising, community) and/or platform. You will develop strategies and plans for social media content (written, video, photo) across major social media networks including Facebook, Twitter, Instagram, Instagram Stories, Pinterest, YouTube and Snapchat. You will also serve as the team’s primary liaison to key business partners, keeping a pulse on major business activities that are relevant for social media while gathering critical business requirements for social content. Cross-functional business areas may include category marketing, seasonal marketing, brand marketing, stores & dotcom teams, store & site operations, media integrations, corporate affairs, PR, and others. In addition, you will create and manage a content calendar that supports your topic area and/or platform, develop compelling and engaging social activation plans, both in our owned channels and with influencers / media partners to deliver on business objectives while also meeting social media goals and brief and work with our in-house creative team or agency partners on social media content and activations. As a Senior Manager, you will track and monitor progress of content development from concept through completion, monitor the performance of your content and use it to inform new content streams, continuously evolving our social media strategy based on results and learnings, report on results to business owners and other key stakeholders and collaborate with media partners both in-house and at agencies to develop, launch, and measure media plans for content streams.


  • Develops and manages key supplier partnerships on new and existing marketing initiatives
  • Develops overall department, segment or category annual operating plans (AOPs)
  • Drives the execution of multiple business plans and projects
  • Ensures business needs are being met
  • Identifies business needs
  • Manages large-scale marketing initiative development and execution (for example, In-Store merchandising, advertising, media plans, promotional events)
  • Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
  • Provides supervision and development opportunities for associates
  • Stewards the Walmart brand

Minimum Qualifications

Master's degree in Business Administration or related field and 4 years experience in Marketing or a related field OR Bachelor's degree in Business, Marketing, or related field and 7 years experience in Marketing or related field OR 11 years experience in Marketing or related field.

Preferred Qualifications

1 year of supervisory experience.
2 years marketing experience in a consumer packaged goods or retail environment.
Minimum of 5 years creating content for social media, ideally for a major brand or company.
Experience working with / briefing creative teams, with the ability to clearly articulate compelling social content ideas across channels that incorporate best practices in a channel-appropriate way.
Track record of running successful marketing / social media campaigns with positive results at scale.
Experience with and comfortable working with social media tools at-scale (e.g., posting, analytics, contests).
Be comfortable working in both nimble start-up environments and navigating large corporations.
Passionate about great social content, engaging experiences, and authentic brand communications; be up to date on latest social trends and conversations.
Have a can-do, roll-up sleeves attitude.
Detail-oriented with the ability to multi-task and meet deadlines with minimal supervision.
Superior organization, project management skills, and attention to detail.
Ability to work effectively in a fast paced, team environment; Comfortable working with a remote team that spans several office locations.
Demonstrated decision making and problem-solving skills.
Strong interpersonal skills and the ability to effectively communicate, both written and verbally.
Ability to write brand-appropriate post copy is a plus.
Able to capture content yourself if needed is a plus.
Experience with media planning and buying is a plus.
Expertise with merchandising, brand or social good work, video content creation, social media influencers, SEO, or product is a plus (will vary based on specific roles).
Ability and willingness to travel – and to work non-traditional hours, including evenings, weekends, and holidays, when needed.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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