Sr Mgr, Integrated Seasonal & Category Planning (Walmart Advertising)
- Location SAN BRUNO, CA
- Career Area Marketing & Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 936103BR
What you'll do at
As the Manager of Integrated Planning, you will spend your time assessing partner brand campaigns across multiple categories. You will look at these stories holistically and figure out which ones can go together, which ones can need to remain separate, and which ones can be deeply integrated into our Walmart proper category initiatives. Essentially, how do we creatively simplify the amount of messages in the market to the Walmart shopper.
You’ll be working with a wide variety of groups with differing understandings of this proposition from our category management team to marketing. You’ll develop calendars, sit in on client discussions, manage weekly discussions across the broader organization, and provide visibility into what we’re trying to accomplish.
Most importantly, you’ll play an instrumental role in the continued development of one of Walmart’s fastest growing businesses, helping to redefine how brands connect with consumers in the place where it matters the most! Every day we work with hundreds of brands, reach millions of customers and influence billions in sales (so there is a lot of opportunity here).
We are looking for ambitious, fun, entrepreneurial, people-oriented folks who are truly willing to roll up their sleeves to solve business challenges in creative and structured ways (no lie, you might not have sleeves by the end of this).
• Develop proactive category calendars, content strategies and big ideas (more on the brand integration side than technology solutions)
• Participate in meetings across the organization from marketing to category management working to ensure that brand inclusion is a pivotal and integrated part of our everyday planning
• Provide visibility and reporting into initiatives that the advertising team is undertaking (basically, understand what everybody is doing to be able to articulate it to the right people)
• Develop deep understandings of our retail business helping to bridge the gap between multiple categories and multiple brand initiatives
• Support in the development of communications toolkits
• Develop and re-develop internal planning processes and organizational maps to best facilitate discussions amongst the teams
• Support in the message dissemination for new product or service launches where required
• Act as an ambassador for our advertising partners across the business
• Support daily operational planning initiatives (i.e. how do we integrated partner brands into our major seasonal and category initiatives)
• 5 years of experience in marketing, change management or related field
• Super organized
• Solid at thinking at both a strategic and tactical level
• Unique ability to look at raw data and insights and mold it into a story
• Well-rounded individual with varied experience across retail, brand, digital and B2B marketing, agency and product management
• Understand how to influence company-wide audiences to engage with and listen to this proposition
• Creative thinker who identifies, defines, and SOLVES problems
• Strong entrepreneurial mindset but able to work well in larger organizations
• Note: as we grow we’ll continuously evolve this role with changing business requirements.
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents