Marketing Manager, Marketing Analytics SEM
- Location SAN BRUNO, CA
- Career Area Marketing & Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 925850BR
What you'll do at
The Marketing Manager is responsible for managing SEM to maximize sales, traffic, customer acquisition and retention for Walmart. Specific channels include Search Engine Marketing (SEM), partnership marketing SEM, Product shopping (PLAs). The Marketing Manager will be responsible for managing the marketing investment to drive the highest possible returns while meeting daily, weekly, and monthly traffic, sales, and customer acquisition goals. The position is based in any of the following locations: San Bruno, CA, Bentonville, AR, or Hoboken, NJ.
• Plan, build, manage, optimize and report on SEM campaigns.
• Work closely within a cross-functional digital store team to uncover customer insights that will help advance the business.
• Partner with category marketing & merchandising to support key product launches, programming, and seasonal initiatives.
• Provide reporting & data analysis to problem solve, identify opportunities and communicate key performance trends to the organization.
• Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance.
• Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making
• 3-6 years of SEM experience building, managing, optimizing, reporting and analyzing campaigns. AdWords Certification required.
• Strong consumer marketing experience and passion for retail and e-commerce.
• Structured approach to identifying opportunities, defining solutions and executing action plans
• Strong attention to detail combined with the ability to prioritize and meet aggressive targets and deadlines
• Ability to translate strategy into tactics and ideas into action (characterized by solid execution).
• Excellent business acumen and problem-solving skills
• Strong proficiency in Microsoft Office, especially Excel.
• Knowledge of SQL or other database query languages a plus but not required.
• Understanding of Wal-Mart’s brand promise and the ability to ensure consistent, on-brand messaging.
• Desire to work in a collaborative, cross-functional team environment.
• Strong communication skills, including ability to communicate with both business and technical resources.
• Creative thinker and thought leader, open to idea exploration with strong problem-solving/analytical abilities.
• Results orientation.
• Customer focus.
• Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines.
• Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization.
• Ability to own and execute initiatives to meet business goals. Must be a self-starter with a willingness for hands-on program management.
• Ability to effectively partner with other business leader
- Coordinates, completes, and oversees job-related activities and assignments
- Drives the execution of marketing projects and initiatives for assigned vehicle(s)
- Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity
- Maintains and supports the continuous improvement of Online Marketing systems, processes, and capabilities
- Manages and evaluates the performance of marketing vehicle metrics (for example, revenue, visits, conversion rates)
- Manages the Online Marketing budget for assigned vehicle(s) (for examples, paid search, affiliates, natural search)
- Manages the Walmart brand
- Manages vendor relationships and contracts for Online Marketing initiatives
- Provides insight for and influences the development of business strategies for assigned marketing vehicle(s)
- Provides supervision and development opportunities for associates
- Bachelor's degree in Business, Engineering, Mathematics, Psychology, or related field and 2 years experience in eCommerce marketing or related field OR 5 years experience in eCommerce marketing or related field.
SEM management or analyst experience, ideally within a retail organization or a digital marketing agency.
Baseline understanding of data science and algorithm building and tuning.
Experience with top-tier bid management platforms (Kenshoo, Marin, etc.)
- 1 year experience managing vendor contracts and relationships.
- 2 years experience in retail marketing.
- 2 years experience managing budgets, including forecasting and reporting financials.
- 2 years of supervisory experience.
- 3 years experience in online marketing, including the evaluation and analysis of key performance metrics.
- 3 years project management experience.
- Master's degree in Business Administration or related field.
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents