Director of Marketing, Fashion
- Location SAN BRUNO, CA
- Department Marketing & Customer Insights
- Team Marketing
- Employment Type -
- Position -
- Requisition 853105BR
What you'll do atAs a Director of Marketing, you will lead a team and develop marketing for Fashion, one of our high priority lifestyle categories, for Walmart.com.
Why Walmart @Jet? This role can be based in San Bruno or New Jersey.
In a word: impact. As part of the Walmart family of brands, you’ll be able to access the resources and scale of a Fortune 1 company, while leveraging the innovative technology and nimble environment of an early stage startup.
What we’re saying is, this isn’t your average day job. If you’re hungry to catapult ideas into action and own your career, let’s chat.
Challenges you’ll be tackling
•You’ll have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category Experience/Product, Operations and Supply Chain) to create marketing plans that build awareness and drive consumer adoption of these nascent categories for Walmart.com.
•You’ll partner closely with the Retail GMs to grow their business. Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design).
•You will also oversee a group of individual “mini-CMO’s” assigned to each of your categories who work with the category managers on the Retail side of the business.
•Oversee the growth and development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life.
•Leverage internal creative team and agencies to build breakthrough, innovative marketing campaigns to drive category adoption and growth.
•Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
•Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across Jet.com cross-functional teams.
•Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
How you’ll know it’s right
•If playing in a jungle gym sounds more fun than climbing a ladder…
•If you can drive results and solve problems in fun and creative ways…
•If you want to do things in our industry that have not been done…
•If you understand that without risk there is no reward…
•Heavy experience working cross-functionally and building innovative marketing plans from the ground up.
•Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.
•Sharp creative eye; experience testing and learning messaging and creative; experience in brand building efforts.
•Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
•Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
•Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.
•Lifestyle marketing/category experience a must.
•BA/BS degree with strong academic record.
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.Discover Silicon Valley
Fioli Gardens, Woodside
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Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
Large-scale exhibits, an acclaimed speaker series, docent-led tours and an award-winning education program bring computer history to life.
Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
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The Tech Museum
This family-friendly interactive science and technology center in San Jose provides a glimpse into the most inventive place on Earth — Silicon Valley.
Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
Learn to surf or visit the “World’s Most Scenic Taco Bell” at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents