Director of Marketing, Fashion

Director of Marketing, Fashion

What you'll do at

As a Director of Marketing, you will lead a team and develop marketing for Fashion, one of our high priority lifestyle categories, for Walmart.com.
Why Walmart @Jet? This role can be based in San Bruno or New Jersey.

In a word: impact. As part of the Walmart family of brands, you’ll be able to access the resources and scale of a Fortune 1 company, while leveraging the innovative technology and nimble environment of an early stage startup.

What we’re saying is, this isn’t your average day job. If you’re hungry to catapult ideas into action and own your career, let’s chat.

Challenges you’ll be tackling
•You’ll have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category Experience/Product, Operations and Supply Chain) to create marketing plans that build awareness and drive consumer adoption of these nascent categories for Walmart.com.
•You’ll partner closely with the Retail GMs to grow their business. Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design).
•You will also oversee a group of individual “mini-CMO’s” assigned to each of your categories who work with the category managers on the Retail side of the business.
•Oversee the growth and development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life.
•Leverage internal creative team and agencies to build breakthrough, innovative marketing campaigns to drive category adoption and growth.
•Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
•Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across Jet.com cross-functional teams.
•Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

How you’ll know it’s right
•If playing in a jungle gym sounds more fun than climbing a ladder…
•If you can drive results and solve problems in fun and creative ways…
•If you want to do things in our industry that have not been done…
•If you understand that without risk there is no reward…

Minimum Qualifications

•10+ years in online retail and/or lifestyle marketing.
•Heavy experience working cross-functionally and building innovative marketing plans from the ground up.
•Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.
•Sharp creative eye; experience testing and learning messaging and creative; experience in brand building efforts.
•Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
•Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
•Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.
•Lifestyle marketing/category experience a must.
•BA/BS degree with strong academic record.

Preferred Qualifications

•You’re a true risk-taker, comfortable in a fast-paced environment; go-getter, capable of managing multiple projects, priorities.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, Silicon Valley

You don’t have to choose between your career and your lifestyle. In Silicon Valley, you can have both.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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