Senior Director, Creative
- Location SAN BRUNO, CA
- Department Marketing & Customer Insights
- Team Marketing
- Employment Type -
- Position -
- Requisition 839051BR
What you'll do atSets and communicates the multi-channel creative strategy and vision by providing expertise on the prioritization and translation of marketing goals
and consumer insights into creative concepts; evaluating and determining the best structure (for example, internal, external model) for delivering
world-class creative campaigns, systems, and processes; leveraging industry trends, best practices, and the competitive landscape; fostering
partnerships with cross-functional business leaders (for example, Marketing, Site, agencies) to drive strategic developments and encourage change;
determining the long-term scope of developmental roadmaps; driving the evolution of company technologies (for example, platform, Marketing,
mobile, social) and digital marketing capabilities; and selecting and approving opportunities for new functional systems and processes.
Champions, shapes, and drives the evolution of the online brand and brand voice by setting the creative direction and roadmap for all online brand
initiatives (for example, product videos, social media, catalogue imagery, sub-brands); overseeing and enforcing the alignment of company brand
standards across all multi-channel touch points; and driving solutions which ensure company branding is implemented across Walmart.com's
Ensures the optimal utilization of Photo Studio and Imagery assets to meet Walmart's growing business needs by setting the creative direction and
roadmap for photography and imagery; fostering an environment which ensures best-in-class post-production and workflow operations and
processes; and driving the development and implementation of innovative methods to grow the capacity and capabilities of the Photo Studio.
Fosters a culture of innovation, testing, and learning across functional partners (for example, Site, Marketing, Merchandising) by determining and
communicating the strategic vision for promoting and driving testing innovations and advancements; and forecasting the technological requirements
needed to support long-term testing and sandbox environments.
Partners with Global eCommerce to set the user experience (UX) strategy for Walmart.com by leveraging a comprehensive understanding of
customer behavior; and driving the creation of effective and scalable customer experience solutions.
Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing
business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting
resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement
opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting,
selecting, and developing talent; supporting mentorship, workforce development, and succession planning
- Champions, shapes, and drives the evolution of the online brand and brand voice
- Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
- Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
- Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
- Ensures the optimal utilization of Photo Studio and Imagery assets to meet Walmart's growing business needs
- Fosters a culture of innovation, testing, and learning across functional partners (for example, Site, Marketing, Merchandising)
- Partners with Global eCommerce to set the user experience (UX) strategy for Walmart.com
- Provides overall direction
- Sets and communicates the multi-channel creative strategy and vision
Bachelor s degree in Design, Creative Writing, Advertising, Fine Arts, or related field and 8 years leading creative teams OR 10 years experience leading creative teams.
10+ years experience leading digital creative teams
Advertising or agency experience
Expertise in directing photography for food, apparel and home categories
6 years experience managing budgets, including budget forecasting and reporting financials.
6 years experience managing cross-functional teams in a retail company
Hello, Silicon Valley
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents