Director, Specialty Marketing

Director, Specialty Marketing

What you'll do at

Develop category specific, customer-centric, marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, and retention teams to ensure we’re meeting business objectives and supporting key marketing strategies.
Bridge and align marketing, retail, and on-site/mobile strategies to support overall vision for growth. Be cognizant of balance between needs of category-specific marketing, seasonal messaging, and brand-building efforts through close collaboration with marketing counterparts.
Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); manage forecast and budget.
Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
Ideate on and share results cross-functionally, constantly. Act as ambassador for your category marketing across cross-functional teams.
Develop a deep understanding of media calendar, on-site and mobile properties, and opportunities, to speak effectively to our internal and external partners to grow the business.
Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.
Establish and maintain expert knowledge of the latest innovations and opportunities impacting the marketing landscape and our partners.

Minimum Qualifications

5-8+ years in online retail and/or lifestyle marketing.
Heavy experience working cross-functionally and building innovative marketing plans from the ground up.
Excellent communication and presentation skills, with a high attention to detail. Highly proficient in excel.
Sharp creative eye; experience testing and learning messaging and creative; experience in brand building efforts.
Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.
Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing.
Specialty/Outdoor marketing/category experience a must.
BA/BS degree with strong academic record.

Preferred Qualifications

You’re a true risk-taker, comfortable in a fast-paced environment; go-getter, capable of managing multiple projects, priorities.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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