Associate Director, Mobile Marketing

Associate Director, Mobile Marketing

What you'll do at

About the Product Marketing organization at Walmart

We Are The Voice Of The Customer To Product And The Voice Of Product To The Customer

We enable the adoption of digital tools, services and experiences that provide TSBF with the fastest, easiest, and most convenient shopping experience, in store and online.

We generate value to our customer, by deeply understanding and anticipating her needs and pain-points, ensuring the products, services and experiences developed by Walmart address them, and enabling her to incorporate them into her shopping routine.

We bring value to Walmart by helping connect customers with the product, feature or experience that will be most helpful for them in that moment, which ultimately result in customers who shop across channels and categories seamlessly.

About the Job
As the Associate Director of Product Marketing Management, you will be part of the Mobile Marketing team, which leads adoption and stickiness of our mobile apps and its features for in-app and in-store features. You will report to the Director of Mobile Marketing and your goals will included increased product adoption and stickiness.

You will be a strategic partner to the Digital Acceleration and Product Management teams, providing key customer insights during the development process, and owning the go-to-market and growth strategy for breakthrough products and experiences that are primarily in-store and via the Walmart.com app.

In 2019 you will focus on a defined set of initiatives and will prove value to the organization while developing the processes as we scale the team.

Responsibilities
Product Development Stage:
•Serve as the voice of the customer for features in development or testing phase.
•Develop Customer Value Proposition and competitive differentiation.
•Serve as liaison between PM and Creative team, for all branding purposes: Messaging, Naming, Visual Identity, etc.
•Ensure all events are tagged for marketing performance tracking purposes.

Product Launch Stage:
•Develop testing methodology.
•Design path-to-purchase and segmentation strategy.
•Develop and execute go-to-market strategy.
•Brief creative and media teams.
•Plan media for launch campaign.
•Define KPIs.
•Design CRM strategy.
•Develop in-store marketing plan and associate training. Coordinate execution with Store Experience team.

Post Launch Stage:
•Manage budget, buy and optimize media.
•Report on performance on a weekly basis.
•Perform cohort analysis on an ongoing basis.
•Test and iterate marketing assets.
•Continuously analyze competitive environment and customer behavior. Bring back insights to the PM potential improvements.
•Socialize awareness, consideration and trial metrics.
•Perform ad-hoc analyses to understand value to the business.
•Test strategies to convert store customers into .com and OGP customers

Minimum Qualifications

•10+ years relevant experience in B2C ecommerce marketing, with a strong preference for Mobile and Product Marketing.
•Experience in both direct response and brand marketing. Knowledge of marketing disciplines: acquisition, retention, brand, media, creative, content, product marketing and partnerships.
•Proven leadership and experience working and influencing cross functionally.
•Expertise in leveraging digital marketing, social, mobile, and new media to engage customers and transform brand and customer experience.
•Proven ability to work with data to understand and analyze performance, optimize plans, make quick decisions and measure impact to the business.
•Excellent communication and presentation skills, with a high attention to detail.
•Well-versed in project/process management with the ability to effectively prioritize.
•Sharp creative eye, experience testing and learning messaging and creative.
•Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities.
•Knowledge of and interest in ecommerce customer behavior.
•BA/BS degree or equivalent work experience, with strong academic record preferred. MBA a plus.

-Some travel may be required.

  • Bachelor s degree in Marketing, Business, or related field and 4 years experience in marketing or related field OR 6 years experience in marketing or related field.

Preferred Qualifications

  • 4 years experience in digital marketing (for example, affiliate marketing, display advertising).
  • 4 years experience leading a cross-functional team.

About Walmart.com

The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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