Associate Director, Campaign Measurement – Marketing

Associate Director, Campaign Measurement – Marketing

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 1266369BR

What you'll do at

As a part of Walmart’s customer insights team you’ll be the voice of our customer. Why? Because Sam Walton founded our company with the belief that the customer is #1. It’s not just a belief, but our way of doing business. With the customer at the forefront, we have the ability to help deliver the easiest shopping experience at the lowest cost, both digitally and physically. That’s where you come in.

As the Associate Director of Campaign Measurement, you will be implementing and communicating results from our marketing mix and multi-touch attribution models and consult with internal clients on their use and interpretation to quantify what drives sales and use the results to optimize media strategies, and increase revenue, and profit. You will be responsible for applying quantitative methods to assess the impact of marketing execution (media, consumer promotions, trade, etc.) on Walmart’s sales and communicate those results to Marketing Leadership and socialize those results among marketing and merchant teams. You will be a key distributor for the use of model results and insights to systematically drive efficient decision-making and optimization across Walmart.

Key Responsibilities:
• Consistently share MMM and MTA analysis with the larger Marketing organization to allow cross-pollination of learnings, and to champion the cause of becoming a more data-driven organization.
• Interpret and validate model results both statistical and face validity checks.
• Develop PowerPoint decks that report results and provide advice, and present to internal stakeholders.
• Run optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams.
• Drive media channel and campaign learning agenda that generates actionable and repeatable outcomes that can be applied for ROAS improvement.
• Lead reaction curve analysis, by media channel, to influence budget recommendations and adjustments.
• Set-up additional measurement studies and performance tracking in partnership with key media partners to enhance our media measurement metrics.
• Provide both Ad-Hoc analysis, as well as tools, for self-serve analytics where needed.
• Provide training and context to enable correct interpretation of self-serve data.
• Business Partnerships: Consults with senior leadership/ business partners to understand overall goals/functional objectives, decipher key business challenges, identify tactics to anticipate and mitigate business challenges/issues and develop potential success criteria. Focuses efforts on items that have maximum impact to the business. Contributes to business area strategic planning.
• Collaboration: Collaborates with functional leadership and cross-functional teams (e.g., Customer Experience, Merchandising) to develop consultative solutions for medium to large projects. Collaborates and partners with external business partners and vendors. Drives the execution of multiple business plans and projects.
• Insights Identification: Reviews draft recommendations and analysis results and assists less experienced team members in structuring the analysis output for enhanced clarity and accuracy.
• People Development: Coaches team members and provides feedback to enhance skills, knowledge and work performance.
• Problem Solving Approach and Data Identification: Guides the development of research methodology; utilizes business and functional knowledge to structure a well-developed problem statement.
• Project Scope / Insights Partnership Strategy: Manages medium to large cross-functional research and analytics projects that support multiple business areas or categories. Develops organizational best practices and learnings on generating actionable insights across the enterprise.
• Research and Data Analytics: Leads the development and execution of research methodologies and analytics to address advanced business and technical problems and support data-driven decision making.

Minimum Qualifications

  • Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 4 years' experience in data analytics or related field OR 6 years' experience in data analytics or related field.

Preferred Qualifications

  • 3 years' experience with statistical programming languages (for example, SAS, R).
  • Certificate in business analytics, data mining, or statistical analysis.
  • Master's degree in Statistics, Information Systems, Business Administration, or related field.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

Hello, NW Arkansas

With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum—NWA has something for everyone.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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