Director, Retail Marketing – Walmart Credit Card

Director, Retail Marketing – Walmart Credit Card

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Marketing
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 1211937BR

What you'll do at

Who We Are
Walmart’s Marketing organization is evolving to the next generation, with a focus on providing the best online and in store experience for customers. Marketing leads planning and strategy development, customer journey, communications, as well as in store and online experience for the 140 million U.S. customers that shop at Walmart every week. Whether in store or online Walmart is serving customers’ changing needs of retail. To learn more about us, check out this site: https://careers.walmart.com/corporate/marketing-and-customer-insights

What You Will Do
As the Director of Retail Marketing - Financial Services, you will develop omnichannel marketing plans and strategies for our new Walmart credit card business. This is a unique opportunity for an innovative and strategic full stack marketer who has strong digital acumen to make an impact on a large scale with teams that will forever alter the landscape of retail & eCommerce. We welcome you to be a part of the next great innovations in retailing.

Additional Responsibilities
-Drafts annual operating plan (AOP) based on review of data sets and associated insights, researching trends, and identifying competitor strategic dynamics.
-Prioritizes monitors and enforces complex campaign budgets and resolves concerns to ensure fiscal discipline aligned to overall marketing strategy. Approves budget tradeoffs and reallocation based on knowledge of other marketing/ branding priorities/initiatives.
-Collaborates with cross-functional teams (e.g., Creative, Media, Operations, Merchandising, Customer Experience, Insights/Analytics) to execute on all campaigns and ensure consistent brand messages across all channels. Works with senior leadership to prioritize items, address barriers, determine plan and make cross-campaign decisions. Leads collection of and shares complex information (e.g., gathering and annotating product with the right info and intent) with key stakeholders and influencers.
-Develops creative briefs for a large, complex initiative/campaign (e.g., holiday). Drafts direction and key messages to promote the desired behaviors (e.g. driving customers to additional channels or products). Reviews target audience, objectives, budget and timeline for all initiatives within for a large, complex campaign (e.g., holiday). Reviews and edits creative considerations (media, materials, tone).
-Cultivates an environment where associates respect and adhere to company standards of integrity and ethics.
-Develops and implements strategies to attract and maintain a highly skilled and engaged workforce.
-Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals.
-Manages all aspects of a large, complex imitative or campaign. Identifies targeted customer segments and recommends steps to enhance sales and net profits for those segments. Develops plan for all communications (e.g., email, mobile, mail and social media) to ensure a consistent customer experience and brand alignment.
-Tests new consumer concepts and leverages multicultural customer insights and analytics to provide input into new marketing or service strategies. Allocates resources to new marketing or service strategies and collaborates with multiple stakeholders (e.g., legal, merchants, finance/planning, tech groups) to garner support for the strategies. Creates brand development strategy, concepts and corresponding output (e.g., brand style guides, graphic treatment for apps).

Minimum Qualifications

-1 year's supervisory experience or experience leading cross-functional projects.
-Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

-8+ years of marketing experience, with 2-3 years minimum credit card marketing, including credit card acquisition and cardholder lifecycle marketing.
-Experience in financial services, banking, or consumer lending space.

About Walmart

At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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