Associate Director, Marketing Analytics (Category)
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1202793BR
What you'll do at
As the Associate Director, Marketing Analytics – Category Marketing, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our marketing in order to drive aggregate performance for Walmart.com. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e. SQL/Hive/Hadoop/Cloud, Adobe Analytics, VisualIQ, Tableau/ThoughSpot/Looker, etc.). Key projects include Attribution, Experimentation, and Optimization. This role is highly visible since it must work cross functionally along with Category Marketing, Channel Marketing, Product Management, and IT and is charged with identifying areas of opportunity to drive revenue through data-driven best practices. Given the size and scale of marketing at Walmart.com this position will have significant impact across the organization.
• Develops business strategies for assigned Marketing categories (for example, search engine optimization (SEO).
• Develops continuous improvements to online marketing systems, processes, and capabilities.
• Drives the execution of multiple business plans and projects.
• Ensures business needs are being met.
• Manages the budget for assigned Marketing category (for example, search engine optimization (SEO).
• Manages vendor relationships and contracts for Marketing initiatives.
• Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity.
• Provides guidance across the company (for example, international markets) regarding Marketing processes.
• Provides supervision and development opportunities for associates.
• 9+ years of experience in data analysis or an analytical capacity
• 5+ years of experience in Marketing Analytics, Digital Analytics, or Customer Relationship Management (CRM)
• 4+ years of experience leading cross functional teams and influencing Marketing, Finance, Business Ops and Engineering.
• Proficient SQL programming skills with an understanding of database capabilities and experience of integrating, structuring, and analyzing large amounts of data from diverse sources.
• Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, ThoughtSpot, Looker) to blend data from multiple sources to help answer multi-dimensional business questions
• Experience with statistical concepts and knowledge of Test/Control methodologies
• Expert level understanding of Microsoft Office suite especially Excel and PowerPoint
• Strong analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes
• Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.
• You can communicate technical material to a range of audiences and to ‘tell a story’ that provides insight into the business
• You embrace tackling complex problems with a high degree of ambiguity.
• Travel 10-20% of the time mainly to Hoboken, NJ (Jet.com) and Bentonville, AR (Walmart, Inc.)
• Background in Digital Marketing Analytics, Retail and/or eCommerce
• Experience with A/B and Multivariate test design and implementation
• Retail and/or eCommerce industry experience in a heavily data-driven environment preferred
• Working knowledge of Digital Marketing Channels (at least CPC Paid Search and Programmatic Display). Preference will be given to candidates with experience optimizing paid media channels through advanced Marketing and Ad Technology (i.e. Marin, Kenshoo, Google DoubleClick & Adwords, etc.)
• Experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
• Preference will be given to candidates with a working understanding of attribution and the differences between rules-based last click attribution versus algorithmic multi-touch attribution. Additionally, experience with Media Mix Modeling is a plus.
• You have a passion for working in a fast-paced agile environment
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents