Senior Product Manager -- Marketing Technology Tracking
- Location SUNNYVALE, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1199478BR
What you'll do at
As Senior Product Manager -- Marketing Technology Tracking you will define, support and architect the day-to-day data operations, tracking and instrumentation practices which allow teams to activate and optimize marketing tactics across a slate of internal and industry leading tools. Channels include significant investments across SEM, display and social advertising, CRM and our growing affiliate network.
This is an opportunity for a unique individual with a combination of deep technical experience with product sensibility.
We are a high-performance team looking for others who will challenge us to become even better. Come join an organization where you’ll have the opportunity to contribute significant impact by solving problems at a scale available to only a few entities in the world. At Walmart eCommerce, the products you create are only bound by the scope of your imagination.
•Nexus of communication and planning between marketers, data scientists and engineers. Ability to lead each of these audiences with confidence and authority.
•Be the subject matter expert on marketing technology – including online instrumentation, tag management, data feeds with external partners and integration of tracking instrumentation across channels.
•Manage data feeds and own processes to create and activate 1st/2nd/3rd party data-based audiences; audit CDP / DMP & audience processes to ensure audience validity.
•Undertake tag architecture analysis and perform ongoing tag management & data governance.
•Participate in new technology review teams – e.g. DMP/DSP and agency RFI process; lead the implementation of new marketing technology or tools (e.g. website personalization).
•Undertake data analysis and validation and troubleshoot issues as they arise.
•Drive prioritization, strategy, and vision for a wide array of data and measurement platforms -- both third- and first-party.
•Influencing both internal and partner roadmaps and solutions.
•Equal ability to understand and influence business priorities as well as technical architecture.
•Drive buy vs. build decisions relative to measurement and experimentation solutions.
•Communicating with precision, economy of expression and an innate ability to reduce complexity.
•Work with rock star data science and data engineering teams in a fast paced, agile development process.
•Lead, drive consensus and deliver in a matrixed organization with multiple stakeholders.
•Unlock data access for a variety of technical and non-technical teams.
- Develops and champions a product vision, strategy, and roadmap for a product area in support of corporate goals and objectives
- Drives the execution of multiple business plans and projects for Product Management
- Drives the product discovery process for large complex, and/or ambiguous projects
- Manages vendor relationships
- Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
- Supports product implementation and deployment for large, complex, and ambiguous projects
•Ability to drive teams toward a shared vision with velocity and possess an indomitable bias toward action in the face of ambiguity.
•Bold. High tolerance for risk; low fear of failure.
•Deep experience measuring across the big ad tech platforms (including Facebook and Google).
•Able to manage multiple projects and priorities in a fast-paced environment.
•Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners.
•Ability to quickly establish credibility with software engineers and architects (C.S. degree or equivalent experience).
•Excellent communication skills. Ability to cater the messages to the audience including all levels of the organization (from executives to software engineers at implementation level).
•Comfortable defining and owning the accountability related to a portfolio of work which contains both incremental gains and game-changing big bets.
•Experience driving large cross-organizational projects with technical and non-technical stakeholders.
•Experience with GDPR and/or CCPA initiatives with large global organizations is a plus.
•Understanding the data underpinnings of what it takes to personalize experiences on the web (cookies, tying outbound marketing to adaptive experiences, tracking user state, etc.).
•Computer Science degree or equivalent work experience.
•Hands on work as a data engineer.
•Experience with eCommerce, AdTech or marketing technology is a big bonus.
•MBA or equivalent experience driving business solutions.
Hello, Silicon Valley
You don’t have to choose between your career and your lifestyle in Silicon Valley. Here, you can have both.Discover Silicon Valley
Filoli Gardens, Woodside
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Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
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Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
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The Tech Museum
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Santana Row - San Jose
Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
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Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents