Director, New Member Acquisitions - Sam's Club

Director, New Member Acquisitions - Sam's Club

  • Location BENTONVILLE, AR
  • Career Area Marketing and Customer Insights
  • Job Function Membership
  • Employment Type Full Time
  • Position Type Salary
  • Requisition 1169156BR

What you'll do at

The Director of Acquisitions will be responsible for all aspects of attracting new members to Sam’s Club. You’ll collaborate with internal partners to develop content and channel strategies that will attract high value new members through multiple channels including digital marketing, direct & shared mail, field sales force, advertising and others. You will analyze data and leverage insights to continue to grow and enhance the effectiveness of a portfolio of marketing campaigns. You will be responsible for continuously innovating and testing new channels, partners, offers and creative to meet or exceed our corporate goals for new member acquisitions. You will have a team of four direct reports whom you will direct and develop to help you meet your goals. You will also direct the efforts of several internal partner groups including marketing, operations, finance, decision sciences, product development, technology engineering and others. You will own the P&L and have considerable authority and resources to drive your agenda.

You’ll sweep us off our feet if:
• You are an extremely competent general manager
• You are very action oriented and highly capable of driving many projects simultaneously
• You are love and are fascinated with the art of marketing and the science of optimizing campaigns financially using data
• You really enjoy working in a large organization and influencing others to help you achieve your goals
• You are a very effective communicator via all mediums and are able to make compelling arguments to leadership quickly and clearly

You’ll make an impact by:
• Developing a vision and leading growth: Create a strategy to efficiently and effectively target all high-potential prospects via layers of channels and campaigns to grow the Sam’s Club member base.
• Cultivating thriving relationships: Forge deep, collaborative partnerships with marketing, operations, finance, decision sciences, product development, technology engineering and others, solidifying Sam’s Club’s new member acquisition strategy, aligning campaigns to our business goals, and creating compelling offers for millions of prospects.
• Crafting a data story: Partner with our analytics lead to provide meaningful insights on user behavior, translating successes and failures into optimized tactics.
• Focusing on flawless execution: While managing many project at once—your and those of your direct reports—you’ll need to have a full grasp on the intricacies of each project to ensure that the right prospects receive the proper offer, with high quality creative, and can redeem their offer seamlessly.


The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Minimum Qualifications

  • 3 years' experience leading cross functional teams.
  • Bachelor's degree in business administration, marketing, finance, or related field and 6 years' experience in marketing, product development, program management or related field OR 8 years' experience in marketing, finance, product development, program management or related field.

Preferred Qualifications

  • 2 years' experience in market research and insight analytics.
  • 5 years' management experience in merchandising or operations.
  • 6 years' experience creating and implementing large scale new product or new business solutions.
  • Master's degree

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.

Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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