Associate Director of Experimentation - Marketing Analytics
- Location SAN BRUNO, CA
- Career Area Data Analytics and Business Intelligence
- Job Function Data Analytics
- Employment Type -
- Position Type -
- Requisition 1122851BR
What you'll do at
You’ll develop, promote and lead execution of a rigorous testing and experimentation roadmap in the Marketing organization. You’ll have a broad scope, helping with decisions involving spend/mix allocation, creative across all channels, offers, personalization, and landing page experiences.
Reporting to the Director of Web Analytics & Experimentation, you will partner closely with your peer in Web Analytics, Product, and Marketers to identify growth opportunities then manage the pipeline and testing process from beginning to end.
The ideal candidate is highly analytical and business impact oriented with a proven ability to develop insights, drive action, and partner effectively across functions.
In this role you will lead planning and execution of campaign and marketing channel test and learn agenda, across all paid, owned and earned vehicles.
•Designing a testing framework that will allow us to learn & run fast.
•Promoting a culture of experimentation, empowering the marketing organization to make better decisions.
•Ensuring we are utilizing best in class tools for experimentation.
•In partnership with our measurement team, designing, setting-up, and managing experiments to acquire customers and maximize short term conversion as well as their Life-time value.
•Collaborate effectively across cross-functional teams – marketing, product, engineering and our data warehouse team to achieve maximum results.
•Build process to socialize results throughout an organization and build a body of knowledge about what works best.
- Develops business strategies for assigned Marketing categories (for example, search engine optimization (SEO))
- Develops continuous improvements to online marketing systems, processes, and capabilities
- Drives the execution of multiple business plans and projects
- Ensures business needs are being met
- Manages the budget for assigned Marketing category (for example, search engine optimization (SEO))
- Manages vendor relationships and contracts for Marketing initiatives
- Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity
- Provides guidance across the company (for example, international markets) regarding Marketing processes
- Provides supervision and development opportunities for associates
•BS/BA in Math, Economics, Statistics, Computer Science, or other quantitative field or equivalent work experience.
•6+ years of experience in A/B and Multivariate test design and implementation.
•Strong analytical and quantitative skills and ability to translate findings into actions that align to the needs of the business.
•Proven examples of CRM and customer-focused testing and applied outcomes to drive Personalization.
•Experience leading customer segmentation testing and LTV analysis, with emphasis on the Omni-channel customer.
•Proficient in Spend level testing, market level testing, with true incrementality outcomes.
•Well versed in Advertising technology, and versed in testing techniques that can be applied across various technologies within the ecosystem.
A track record of cross-functional partnership, strong execution, and influencing action is also critical:
•Demonstrated thought leadership and relationship building/management with internal stakeholders and external partners.
•Knack for driving culture and process change in matrixed organizations.
•Ability to effectively manage complex projects, communicate effectively with technical and non-technical audiences, and be a self-starter.
•Track record of delivering action-oriented analysis and recommendations, focused on business outcomes.
•Masters in Business Administration or related field.
•Experience with Mobile channel measurement.
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents