Director of Seasonal Marketing, Omni-Channel
- Location SAN BRUNO, CA
- Career Area Marketing and Customer Insights
- Job Function Marketing
- Employment Type -
- Position Type -
- Requisition 1067696BR
What you'll do at
Challenges you’ll be tackling
•Deliver the eCommerce marketing strategy for mega campaigns such as Holiday and Back to School, creating connected, new-to-market executions in partnership with Marketing, Analytics, Category, Experience/Product, Operations and Supply Chain.
•Act as the voice of the customer and champion of all global acquisition and retention strategies related to major seasonal pushes, ensuring we win high quality, loyal shoppers who love our brand and continue to come back and shop with us all year round.
• Develop and oversee a group of highly talented “mini-CMO’s” strategies and deliver them to site and media touchpoints.
• Own a revenue plan and supporting cross-category media program across paid and unpaid channels, creating strategic media plans that connect to global strategies and business objectives needed to fuel the company’s rapid growth trajectory in the eCommerce space
•Drive a learning agenda to arrive at a deeper understanding of consumer habits (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.
How you’ll know it’s right
•If you enjoy the challenge of defining the customer problem and developing your own solutions…
•If you can drive results and solve problems while having fun and being creative …
•If you want to do things in our industry that have not been done and work in a fast-paced, high energy environment…
•If you understand that without risk there is no reward…
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
Directs the development of annual plans
Manages the Walmart brand
Oversees and directs the development and implementation of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration)
Oversees the development and management of key supplier partnerships on new and existing marketing initiatives
Provides overall direction
Sets and oversees marketing budgets
Heavy experience owning senior, cross-functional relationships and designing innovative marketing plans from the ground up.
Excellent communication and presentation skills
Data oriented marketer with experience creating driver-based customer models in Excel and managing multiple, at times moving business targets such as sales, revenue, retention and inventory positions
Good creative partnership and collaboration skills. Experience partnering on concept development, message testing and experience builds. Ability to communicate well with senior creative director talent on strategic messaging platforms and new-to-market concepts
Creative and collaborative team player who can create a positive, results-oriented work environment with multiple cross-functional stakeholder groups, influencing decisions, and delivering results quickly that facilitate innovation and learning.
Proven ability to structure and evaluate performance data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
Digital marketing and campaign briefing/strategy experience a must.
3 years of supervisory experience.
Passion for the Walmart customer and our brand
Bachelor's degree in Business, Communications, or related field and 6 years of experience in marketing
Hello, Silicon Valley
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All the benefits you need for you and your family
- Multiple health plan options
- Vision & dental plans for you & dependents
- Associate discounts in-store and online
- Financial benefits including 401(k), stock purchase plans and more
- Education assistance for Associate and dependents