Senior Director, eCommerce Finance - Marketing

Senior Director, eCommerce Finance - Marketing

  • Location SAN BRUNO, CA
  • Career Area Accounting and Finance
  • Job Function Finance and Corporate Strategy
  • Employment Type -
  • Position Type -
  • Requisition 1028928BR

What you'll do at

This role is responsible for the leadership of finance and strategy for the eCommerce Marketing organization partnering with the VP of Marketing for The role will report to our CFO/COO of US eCommerce.

The role will have oversight over Marketing investment targeting at driving sales through and play a leading role in forming the long range strategy for Marketing as a driver of GMV and Customer Life Time Value.

Due to the rapid growth of the US eCommerce business and the Marketing organization, experience in eCommerce and Digital Marketing is highly recommended. This is an opportunity for a Finance professional to take a key leadership role in the eCommerce Marketing and Finance teams.

Key responsibilities

• Develop and embed Long Range and Annual Operating Plan financial and operational targets for Marketing optimizing cost of customer acquisition and retention and customer life time value.
• Manage Marketing and Overheads P&L to deliver GMV to annual operating plan.
• Monitor performance, process improvement and growth initiatives.
• Develop complex financial models to connect customer cohort performance with category and channel performance and embed the new ways of working between categories and marketing.
• Develop and manage KPI and management reporting to improve financial discipline and insight for Marketing and GMV.
• Collaborate with Marketing analytics, product analytics on analysis to drive customer loyalty, marketing efficiency & Return on Advertising Spend, customer spend, conversion etc. directing marketing spend to the channels and categories that maximize customer value and improve eCommerce economics.
• Collaborate with other finance teams to keep the Marketing team and its outputs connected with the rest of the eCommerce with emphasis on forecast accuracy and operating efficiency.
• Evaluate Marketing initiatives and track benefits.
• Lead, Motivate and develop the eCommerce Marketing finance team.
• Member of the eCommerce finance leadership team.
• Member of the eCommerce Marketing leadership skill.

Minimum Qualifications

• Bachelor’s degree in Business, Economics, Finance, or related field and 8+ years’ experience in finance or related field OR 10+ years’ experience in finance or related field
• 6+ years of supervisory or cross-functional team leadership experience.
• 6+ years’ experience in advanced financial analysis, including modeling, forecasting, and trend analysis
• 4 years’ experience in eCommerce or retail finance
• Experience in marketing finance

Preferred Qualifications

• Master’s degree
• Chartered Financial Analyst


The Walmart US eCommerce team is rapidly innovating to evolve and define the future state of shopping. As the world’s largest retailer, we are on a mission to help people save money and live better. With the help of some of the brightest minds in merchandising, marketing, supply chain, talent and more, we are reimaging the intersection of digital and physical shopping to help achieve that mission.

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All the benefits you need for you and your family

  • Multiple health plan options
  • Vision & dental plans for you & dependents
  • Associate discounts in-store and online
  • Financial benefits including 401(k), stock purchase plans and more
  • Education assistance for Associate and dependents

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