(USA) Manager, Product Marketing - Sales Marketing

Position Summary...

The Manager, Sales Marketing role leads, contributes, and activates strategic initiatives to equip the VIZIO Media and Entertainment Sales team with compelling narratives, advertising solutions, and experiences that accelerate revenue, deepen advertiser engagement, and strengthen industry presence. This role requires deep knowledge of the M&E landscape including SVOD, AVOD, FAST, MVPD, and theatrical partners. This role is responsible for shaping and delivering priority initiatives, self-service solutions, and bespoke programs based upon market insights to further success. Working cross-functionally with Sales, Product, Platform Marketing, PR/Events, Walmart Connect, and more, the Manager creates integrated materials and engagement strategies that support business objectives and deliver measurable results.

What you'll do...

This role is a part of the B2B Marketing team that equips the VIZIO Sales organization with content, solutions, training, and experiences that accelerate ad revenue growth, deepen advertiser engagement, and increase industry presence.  Through close collaboration at the regional, product, and category level, this role creates client-facing materials and strategic engagement initiatives that ensure sellers are able to effectively communicate VIZIO’s value in-market.  

What you'll do:
• Own the development and evolution of multiple VIZIO narratives, ensuring clear, differentiated positioning in the market.
• Work closely with regional sales leaders and individual sellers to provide solutions to proactive and reactive proposals.
• Partner with product marketing to develop and execute compelling sales decks, one-sheets, and pitch materials for new and existing products based upon industry insights and sales feedback.
• Lead and execute pitch toolkit improvement with clear parameters for sales effectiveness.
• Drive client engagement strategies especially within priority agencies and clients, including storytelling frameworks and tailored experiences.
• Develop and manage B2B communications, ensuring consistent messaging across internal and external channels.
• Interpret internal and external business challenges and recommend best practices to improve products, processes, and/or programs.  
• Deliver internal sales communications and training to improve seller readiness and adoption of key narratives and tools.
• Use insights and performance data to continuously optimize sales marketing strategies, materials, and engagement approaches.


What you'll bring:

• Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media within the Media and Entertainment vertical.
• Strong storytelling and communication skills, with the ability to translate complex offerings into clear, compelling sales narratives.
• Experience developing client-facing materials (decks, one-sheets, pitch content) that drive business outcomes.
• Demonstrate ability to partner cross-functionally with sales, product, and external stakeholders to deliver aligned strategies.
• Analytical mindset with the ability to leverage data and insights to refine messaging and improve effectiveness.
• Be a self-starter with entrepreneurial drive.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field. Option 2: 4 years’ experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.