(USA) Director, Digital Media

Position Summary...

Sam’s Club is seeking a dynamic and innovative Director to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including Email, Push, SMS, Message Center, In-Club Digital Signage, Direct Mail, Radio, and Gas Screens—ensuring these channels deliver personalized, connected, and measurable member experiences at scale. 

The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey.

About the team:
The Owned Media team develops and executes integrated marketing strategies that connect members with relevant, personalized experiences across Sam's Club's owned channels. By combining member insights, marketing technology, and cross-functional collaboration, the team delivers innovative campaigns that strengthen member engagement, drive business growth, and advance the company's marketing transformation.

What you'll do...

• Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.

• Deliver personalized, connected member experiences across digital and in-club channels.

• Partner across marketing, product, technology, analytics, and data science to drive business outcomes.

• Advance marketing technology capabilities through innovation, automation, and experimentation.

• Establish measurement frameworks that optimize performance and maximize ROI.

• Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

What you'll bring...

• 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.

• Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.

• Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.

• Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.

• Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.

• A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing
or related field.
3 years' supervisory experience

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.