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(USA) Senior Manager, Product Marketing

Multiple locations
R-2552237
Los Angeles, CA: $108,000 - $216,000/yr
New York, NY: $108,000 - $216,000/yr
Regular/Permanent
Salaried
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Los Angeles, CA: $108,000 - $216,000/yr
New York, NY: $108,000 - $216,000/yr
Regular/Permanent
Salaried

Position Summary...

The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market positioning. This role requires leveraging market research, data analysis, and stakeholder collaboration to develop and execute comprehensive marketing plans. The position demands effective communication and influence across teams to align product strategies with business objectives. The successful candidate will oversee VIZIO's WatchFree+ product positioning and strategy, deliver impactful presentations, and guide marketing execution to enhance product performance and customer engagement. This senior leader role fosters continuous improvement and innovation to support organizational growth and market competitiveness.

What you'll do...

The Product Marketing team develops clear, differentiated strategies that translate product capabilities into customer value. This role focuses on accelerating WatchFree+ adoption and engagement by leveraging consumer and market research and translating platform capabilities into clear consumer value. The team collaborates across functions to support product roadmap decisions and strategies and inform GTM for successful execution. Members utilize data-driven insights and effective communication to influence the product roadmap and develop strategies that enhance product awareness and directly impact business goals. The team is committed to delivering impactful marketing programs that support organizational goals and foster strong partnerships with internal and external stakeholders. 

What you'll do: 
  • Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives. 
  • Conduct comprehensive market research and analyze data to inform product roadmap decisions, positioning and segmentation. 
  • Develop and oversee marketing plans, ensuring effective communication of product value propositions. 
  • Collaborate with internal teams to design and deliver product training and demonstrations. 
  • Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements. 
  • Manage product lifecycle activities, including new product introductions and enhancements. 
  • Provide clear, data-driven presentations to support decision-making and drive product adoption. 


What you'll bring: 
  • Proven expertise in market research methodologies and the ability to analyze and report on market data to inform strategic decisions. 
  • Strong stakeholder engagement and management skills, with experience building and maintaining effective partnerships across business units. 
  • Demonstrated ability to lead product marketing initiatives, including product lifecycle management and market segmentation. 
  • Proficiency in developing and executing marketing communications and materials aligned with key performance indicators. 
  • Excellent communication skills to influence leadership and present clear, data-driven narratives. 
  • If located in NY this role would require travel to LA once a month.
     

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card
Get 10% off
Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
Live Better U
100% covered
Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
Walmart Academy
Grow your skills
Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
Financial perks
Enjoy 401(k) matching and stock purchase plans.
Paid time off
Take a break as needed for vacation, sick leave, holidays, parental leave, and more
Comprehensive health benefits
Medical, dental, vision, and wellness programs for you and your family
Wellbeing programs
Access mental health resources and assistance programs for life’s challenges
Career growth opportunities
Training, leadership programs, and clear paths to advance.
Life at VIZIO: Driven by Our People

At VIZIO, our roots are strong. We invest in our talent across all our locations – from our origins in Irvine, California to our offices around the US, including Denver, Seattle, New York, and Dallas. We’re united by our passion to bring the most detailed picture, highest-fidelity audio, and the best entertainment experience for all.

We are value focused. We believe that quality entertainment should be accessible to everyone, everywhere. VIZIO was founded on a belief that everyone deserves the best technology for the best value and 20 years on, our vision is stronger than ever. VIZIO is proud to be consumer led. Our dedication to exceptional service has been recognized by the Stevie Awards for customer service and by the positive product reviews we continue to receive year after year.
We are on an exciting journey of growth and looking for passionate people to join our team. With VIZIO, you will find opportunities to take your career to the next level. Explore our open roles and start building your future with us.

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