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Director, Product Marketing

Multiple locations
R-2549811
Hoboken, NJ: $132,000 - $264,000/yr
San Bruno, CA: $143,000 - $286,000/yr
Regular/Permanent
Salaried
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Hoboken, NJ: $132,000 - $264,000/yr
San Bruno, CA: $143,000 - $286,000/yr
Regular/Permanent
Salaried

Position Summary...

What you'll do...

We are seeking a Director, Cross-Platform Product Marketing to lead a newly created function that drives cross-platform adoption and attach rates, and competitive intelligence across priority verticals, internal platform capabilities, and international markets. This leader will define the strategy, operating model, and performance standards for the team, and will build the foundation for how cross-platform product marketing scales across the organization. 
This is a high-impact leadership role for someone who can build and develop a high-performing team, set clear expectations, manage performance effectively, and influence decisions across a matrixed organization. The ideal candidate brings strong product marketing judgment, commercial thinking, competitive rigor, and the ability to turn strategy into action. 
What you’ll do 
  • Lead cross-platform product marketing strategy across vertical-facing, international, and internal platform audiences.  
  • Build vertical-specific adoption strategies and product attach playbooks that help move advertisers from siloed product buy to platform-level buy.  
  • Partner closely with PMM leaders and teams to extend product-specific positioning, launch plans, and adoption motions into cross-solution attach, cross-sell, and upsell plays.  
  • Develop GTM approaches, messaging, and launch plans that connect product capabilities to advertiser needs and business outcomes.  
  • Drive local GTM customization and adoption strategies for international markets, ensuring product capabilities are translated into locally relevant positioning, enablement, and market voice.  
  • Drive roadmap inbound, GTM, and adoption for foundational internal platform capabilities that support the advertising ecosystem.  
  • Work with Product, Sales, Strategy, Measurement Insights, Marketing, and other stakeholders to identify adoption opportunities, remove blockers, and accelerate business impact.  
  • Set the competitive intelligence operating model for the Walmart Connect PMM organization, including standards for research quality, analysis, and insight generation.  
  • Lead priority competitive analyses that inform product strategy, GTM decisions, positioning, and adoption planning.  
  • Enable the PMM organization to scale competitive learning through repeatable tools, templates, and best practices.  
  • Build, recruit, coach, and develop a high-performing team with clear accountability, strong performance standards, and a culture of ownership and collaboration.  
  • Set goals, operating rhythms, and performance review cadences that keep the team aligned, productive, and focused on impact.  
  • Provide frequent feedback, development, and coaching to strengthen judgment, raise the quality bar, and grow future leaders.  
  • Influence senior partners across Product, Sales, Strategy, Measurement Insights, Marketing, and PMM leadership to keep execution aligned and moving quickly.  
What you’ll bring 
  • 10+ years of experience in Product Marketing, GTM, Marketing Strategy, or a related field.  
  • 5+ years of team and people leadership experience 
  • Experience leading director-level or multi-workstream teams or functions.  
  • Proven success driving GTM, messaging, launches, sales enablement, competitive positioning, and adoption strategy.  
  • Strong cross-functional leadership skills with the ability to align Product, Sales, Strategy, Measurement Insights, Marketing, and PMM partners.  
  • Demonstrated ability to influence senior stakeholders and drive decisions in a matrixed environment.  
  • Experience building operating models, playbooks, and scalable processes for a growing team.  
  • Strong analytical skills and comfort translating data, market signals, and customer feedback into clear recommendations.  
  • Experience supporting multi-product, platform, or ecosystem-based businesses.  
  • Experience in retail media, advertising technology, or other complex platform environments is preferred.  
  • Experience supporting international markets is preferred.  
Why this role matters 
This is an opportunity to build a new team, define a new operating model, and shape how cross-platform product marketing drives growth across the business. The work will touch product strategy, launch execution, adoption, and competitive intelligence, with real influence on how the organization grows across markets and product areas. 


Respect the Individual Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card
Get 10% off
Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
Live Better U
100% covered
Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
Walmart Academy
Grow your skills
Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
Financial perks
Enjoy 401(k) matching and stock purchase plans.
Paid time off
Take a break as needed for vacation, sick leave, holidays, parental leave, and more
Comprehensive health benefits
Medical, dental, vision, and wellness programs for you and your family
Wellbeing programs
Access mental health resources and assistance programs for life’s challenges
Career growth opportunities
Training, leadership programs, and clear paths to advance.
Life at Walmart
Imagine a workplace surrounded by innovation. At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.
Join us at Walmart and grow your career alongside a community that feels like home.
This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

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