Senior Manager, Marketing Planning And Strategy - Retail Brand Experiences

Position Summary...

As the Sr. Manager of Retail Brand Experiences, you will lead the strategy, planning, and execution of localized marketing campaigns across both in-store and digital channels. This role is responsible for driving customer engagement and revenue growth through high-impact local activations, including store openings and competitive response initiatives.
You will partner cross-functionally with Operations, Realty, and Merchant teams to identify key business priorities and translate them into actionable marketing strategies. You will oversee campaign execution across all channels—digital, traditional, and experiential—ensuring a cohesive and compelling customer experience.

We are seeking a highly analytical, creative, and strategic marketer with a proven ability to drive measurable business results and make an immediate impact.

This role reports to the Director of Retail Brand Experiences and is based in Bentonville, AR (non-remote).

What you'll do...

• Lead Local Marketing Strategy: Develop and execute integrated local marketing plans that drive brand awareness, customer engagement, and sales growth across new and existing markets.
• Own Store Openings & Key Events: Plan and execute grand openings and major activations, including budgeting, vendor management, and on-site delivery to ensure high-impact launches.
• Drive Community Engagement: Build and sustain relationships with local organizations, businesses, and community leaders to strengthen brand presence and relevance.
• Execute Targeted Campaigns: Oversee localized advertising, promotions, and partnerships to attract and retain customers.
• Leverage Market Insights: Conduct and apply market research to identify trends, opportunities, and customer insights that inform strategy.
• Collaborate Cross-Functionally: Partner with Operations, Sales, and Marketing teams to ensure alignment and consistency across all initiatives.
• Measure & Optimize Performance: Track campaign effectiveness, analyze results, and deliver actionable insights to continuously improve performance.

What You’ll Bring

• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.
• A creative, solutions-oriented mindset with strong problem-solving abilities.
• Ability to operate both independently and collaboratively in a fast-paced environment.
• Proficiency in marketing tools and platforms (CRM, social, analytics).
• Willingness to travel up to 20% and work flexible hours as needed to support store initiatives.

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field and 3+ years of experience in marketing or related field
  OR
• 7+ years of experience in marketing or a related field

About You You are a strategic, customer-obsessed marketer with deep expertise in retail and omnichannel marketing. You excel at connecting brand strategy to execution and know how to leverage multiple marketing channels to drive customer lifetime value. You thrive in collaborative environments, influence across teams, and bring others along toward a shared vision. You combine strong business acumen with intuition and are constantly seeking ways to innovate and improve. On the Retail Brand Experience team, our mission is to shape and guide customer behavior to build engagement beyond the transaction. Every day, we work to elevate the in-store experience for millions of customers. At Walmart, we help people Save Money. Live Better.—and for our customers, that starts with becoming America’s favorite place to shop. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.