Position Summary...

What you'll do...

Sam’s Club Member Access Platform (MAP) is building the future of retail media and member engagement — and we’re just getting started. As Director, Experiential Marketing Planning & Strategy, you will define and lead the end-to-end event and experience strategy for MAP. This is not an event planning role. This is a strategic leadership role responsible for building the vision, framework, and execution engine behind high-visibility internal, B2B, industry, and member-facing events that drive brand growth, partner engagement, and business impact. Operating within a fast-scaling, startup-like environment inside one of the world’s most influential retail organizations, you’ll architect the strategy, build the playbooks, lead cross-functional alignment, and oversee execution of enterprise-level experiences that elevate the MAP brand and deliver measurable results. If you think like an event producer, operate like a strategist, and lead like a business owner — this role is for you. What You’ll Do Build and Own the MAP Experiential Strategy

• Define and implement a comprehensive, enterprise-wide experiential marketing strategy for MAP across internal, external, B2B, B2C, and member-facing events.
• Design scalable frameworks, toolkits, and playbooks that standardize planning, execution, and measurement.
• Bring Sam’s Club’s retail experience network to life through innovative, measurable activations that connect brand, business, and member experience.
• Create a long-term roadmap that aligns event strategy to MAP’s aggressive growth goals.

Lead High-Impact, High-Visibility Events End-to-End

• Oversee the full attendee journey — from concept and narrative to on-site experience and post-event measurement.
• Ensure every event delivers a cohesive, insight-driven story that drives engagement and business outcomes.
• Establish success metrics and post-event analysis standards to enable continuous improvement.
• Anticipate risks, see around corners, and proactively solve for scale, complexity, and cross-functional dependencies.

Drive Cross-Functional Alignment & Influence

• Partner across Marketing, Media, Merchandising, Sales, Operations, and Executive Leadership to align event strategy with business objectives.
• Influence senior stakeholders to ensure cohesive messaging and flawless execution.
• Operate as the connective tissue between strategy and execution in a rapidly evolving organization.

Own Vendor Strategy, Partnerships & Budget Management

• Lead agency selection, contract negotiations, and ongoing partner management for experiential and production vendors.
• Manage multimillion-dollar budgets with financial rigor and operational discipline.
• Optimize investment allocation to maximize brand impact and ROI.

Build & Develop a High-Performing Team

• Lead and develop a team responsible for experiential strategy and execution.
• Foster a culture of accountability, creativity, operational excellence, and attention to detail.
• Build capabilities that scale with MAP’s growth trajectory.

What You’ll Bring

• A track record of building and leading enterprise-scale experiential or event strategies that drive measurable business outcomes.
• Experience owning large, complex events end-to-end — including internal, B2B, industry, and consumer-facing experiences.
• Strategic vision paired with an event planner’s mindset — you see the big idea and obsess over every detail of the attendee journey.
• Proven ability to influence cross-functional stakeholders and executive leaders in matrixed organizations.
• Strong expertise in vendor selection, agency leadership, contract negotiation, and budget ownership.
• Deep understanding of how events integrate with media strategy, brand storytelling, and omnichannel marketing ecosystems.
• Experience operating in high-growth, fast-evolving environments where building structure and process is part of the job.
• Exceptional communication skills and the ability to craft compelling narratives that connect brand, business, and member impact.

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.



The annual salary range for this position is $110,000.00 - $220,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location). At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage

-Financial benefits include 401(k), stock purchase and company-paid life insurance

-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $110,000.00 - $220,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing, Supervisory

Masters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.