(USA) Senior Manager, Marketing Planning And Strategy

Hoboken, NJ

(USA) Senior Manager, Marketing Planning And Strategy

Multiple locations

R-2374602

Bentonville, AR: $117,000 - $234,000/yr

Hoboken, NJ: $108,000 - $216,000/yr

Regular/Permanent

Salaried

Loading map...

Bentonville, AR: $117,000 - $234,000/yr

Hoboken, NJ: $108,000 - $216,000/yr

Regular/Permanent

Salaried

Position Summary...

What you'll do...

Senior Manager, Content System – Walmart Connect

About Walmart Connect

Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.

As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.

Role Overview

The Senior Manager, Content System owns the systems, governance, and operational backbone that enable content to be discoverable, trusted, and measurable across Walmart Connect. This role is responsible for ensuring content is structured, governed, and managed effectively throughout its lifecycle—powering scale across vertical, industry, and sales enablement teams.

This leader serves as the primary owner of content platforms and architecture, translating business and operational needs into scalable system design and governance models.

Key Responsibilities

Content Platform Ownership & Governance

Own administration, optimization, and governance of Seismic and related content management and enablement platforms.

Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.

Ensure content systems support enterprise requirements for brand, compliance, and data security.

Content Lifecycle Management

Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.

Partner with Editorial Operations to ensure content readiness and accuracy throughout the lifecycle.

Maintain system hygiene, including audits, cleanup, and archival strategies.

System Design & Integration

Translate content and business requirements into scalable system configurations.

Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.

Support Innovation initiatives by enabling technical scalability and adoption.

Discoverability & Enablement

Optimize search, tagging, and content organization to improve findability and reuse.

Partner with Sales Enablement and Marketing Ops to ensure systems meet end-user needs.

Develop documentation, training, and best practices for platform users.

Analytics & Insights

Build and maintain dashboards for content usage, adoption, and performance.

Use insights to inform platform improvements, governance updates, and roadmap prioritization.

Provide leadership with clear visibility into content health and impact.

People & Stakeholder Leadership

Lead and develop content systems and enablement managers or analysts.

Serve as a key point of contact for platform stakeholders across Marketing, Sales, Vertical, and Industry teams.

Influence platform strategy and investment decisions at the leadership level.

Qualifications

8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.

Deep experience with Seismic or similar enterprise content/enablement platforms.

Strong understanding of content governance, taxonomy, and lifecycle management.

Proven ability to lead platform strategy in complex, matrixed organizations.

Excellent analytical, technical, and stakeholder management skills.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

ㅤ

‎

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits you’ll enjoy

Discount Card

Get 10% off

Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.

Live Better U

100% covered

Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.

Walmart Academy

Grow your skills

Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.

Financial perks

Enjoy 401(k) matching and stock purchase plans.

Paid time off

Take a break as needed for vacation, sick leave, holidays, parental leave, and more

Comprehensive health benefits

Medical, dental, vision, and wellness programs for you and your family

Wellbeing programs

Access mental health resources and assistance programs for life’s challenges

Career growth opportunities

Training, leadership programs, and clear paths to advance.

Learn more

Life at Walmart

Imagine a workplace surrounded by innovation. At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.

JobDetailsLifeAtSubHeadingWithContent-image

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn’t just a workplace—it’s a destination for leaders eager to make a difference.

Trending roles

No recommendations found.