(USA) Director of Industry Marketing
221 River St
Hoboken, NJ 07030-5989
Hoboken, NJ 07030-5989
R-2355079
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$132,000 - $264,000/yr
Regular/
Salaried
Position Summary...
What you'll do...
ABOUT WALMART CONNECT
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.
At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.
WHAT WE ARE SEEKING
We’re looking for a Director, Industry Marketing to lead Walmart Connect’s event marketing practice and elevate our presence across the industry.
This leader will set the long-term vision for Walmart Connect’s experiential strategy, guide a growing team of event experts, and oversee a portfolio of high-impact internal and external moments — from top-tier industry tentpoles like CES, Cannes Lions, and Advertising Week to Walmart Connect’s signature gatherings for executives, clients, partners, and associates.
The ideal candidate brings deep experience from the media, advertising, or tech industry; proven success leading high-visibility event programs; and the ability to translate strategy into world-class experiences that spark connection, drive revenue, and strengthen Walmart Connect’s position as a must-buy media partner.
This role requires a visionary, a strategist, and an operational expert — someone who leads with clarity, builds with intention, and inspires excellence.
JOB RESPONSIBILITIES
- Set the experiential vision and develop the annual event strategy, optimizing scale, purpose, and investment with the goal of elevating Walmart Connect’s industry presence, positioning the brand as a must-buy media partner.
- Lead and develop a team of 9+ event professionals, fostering a high-performing culture with clear goals, coaching, and accountability.
- Enable revenue and client engagement by supporting sales with opportunities for deeper relationships and top-to-top meetings.
- Oversee all internal and external event planning and execution, ensuring experiences are consistent, scalable, efficient, and aligned to business priorities.
- Provide onsite leadership at major activations, upholding brand standards and solving issues in real time.
- Guide creative and experiential development, ensuring concepts reflect Walmart Connect’s narrative and drive business outcomes.
- Document and optimize operational processes, building playbooks and workflows that ensure quality and efficiency.
- Manage all event budgets, including forecasting, approvals, contracts, and invoice oversight in partnership with Finance.
- Measure performance and impact, defining success metrics and leading quarterly reporting, insights, and recommendations.
- Build strong cross-functional partnerships across Sales, Marketing, Creative, Brand Strategy, Communications, and leadership teams and ensure cross-functional accountability.
REQUIREMENTS
- 10–15+ years of experience in large-scale event strategy, experiential marketing, or production
- Proven experience leading an event team at the director or senior leadership level
- Expertise in the media, advertising, retail media, or technology industries
- Strong strategic thinker with the ability to build, document, and present long-term vision
- Exceptional operational oversight — anticipating details, solving problems, and ensuring excellence
- Strong written, verbal, and executive communication skills
- Experience managing large, complex budgets
- Ability to build trust and alignment across cross-functional teams
- Ability to travel as needed
- Bachelor’s degree in marketing, communications, business, or a related field
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor’s degree in Communications, Hospitality, Business, or related field and 5 years’ experience in communications, project management, event management, or relevant area OR 7 years’ experience in communications, project management, event management, or relevant area. 3 years’ supervisory experience.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing, SupervisoryMasters: Business AdministrationPrimary Location...
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Walmart is committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Benefits you’ll enjoy
Discount Card
Get 10% off
Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
Live Better U
100% covered
Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books. Live Better U offers 60+ programs for Associates to pursue their dreams.
Walmart Academy
Grow your skills
Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
Financial perks
Enjoy 401(k) matching and stock purchase plans.
Paid time off
Take a break as needed for vacation, sick leave, holidays, parental leave, and more
Comprehensive health benefits
Medical, dental, vision, and wellness programs for you and your family
Wellbeing programs
Access mental health resources and assistance programs for life’s challenges
Career growth opportunities
Training, leadership programs, and clear paths to advance.
Life at Walmart
Imagine a workplace surrounded by innovation.
At Walmart’s new Home Office in Bentonville, Arkansas, we’re redefining what it means to work at a global leader.
Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.
With amenities like on-site childcare at our Little Squiggles Children’s Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we’re creating a space where work-life balance isn’t just a goal—it’s a reality.
Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.
Whether you’re exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you’ll experience the perfect blend of small-town charm and big-city amenities.
Join us at Walmart and grow your career alongside a community that feels like home.
This isn’t just a workplace—it’s a destination for leaders eager to make a difference.
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