Position Summary...

As Senior Director, Marketing Planning and Strategy, you and your team will lead the development and execution of Walmart’s marketing strategy for two critical business units of Marketplace and Consumables, driving incremental GMV, consideration, and engagement. This high-impact role will shape the strategic marketing roadmap, guide cross-functional planning, and ensure effective activation with enterprise priorities, including the Customer Value Proposition (CVP) initiative. You will operate at the intersection of marketing, analytics, business strategy, and execution—delivering measurable results and elevating Walmart’s brand relevance.

About the Team

The Marketing Planning & Strategy team translates Walmart’s business goals and customer data and insights into actionable marketing strategies and plans. We collaborate across the company—including Merchandising, eCommerce, Finance and within Marketing —to develop integrated strategies that drive customer relevance and business value. Our work is insight-driven, outcome-focused, creative and break through. Through our work, we bring commerce and culture together to change our customers beliefs and behaviors on Walmart.

What you'll do...

• Lead marketing strategy for Marketplace & Consumables: Partner with EVP and SVP leaders and build and execute long-term marketing plans aligned to Walmart’s growth priorities, leveraging customer insights, market trends, and P&L understanding to inform strategy.
• Drive integrated planning across CVP initiative: Partner with leaders and cross-functional teams across Merchandising, Site, and eComm to develop cohesive marketing strategies and actions to deliver this enterprise initiative.
• Guide performance optimization: Use data and analytics to evaluate marketing effectiveness, identify opportunities, and refine strategies for greater impact.
• Support customer growth and retention: Develop initiatives that enhance engagement, loyalty, and lifetime value for Marketplace and Consumables customers.
• Manage executive communications: Present strategic plans and performance updates, results to senior business leadership and key stakeholders.
• Enable cross-functional execution: Align teams to ensure seamless delivery of marketing programs.
• Build and lead a high-performing team: Lead a team of 5 (with potential expansion to 7-8), including directors, senior managers and managers. Recruit, develop, and mentor talent in marketing strategy, planning, and analytics.

Key Performance Indicators (KPIs)

• Understand key metrics for each business unit and respective marketing campaigns, and initiatives, with a focus on ROI and incremental growth.
• Understand and deliver measurable improvements in campaign performance and return on investment leveraging data and analytics and measurement models including MMM, ROAS, LTA, MTA.
• Strategic Alignment – Ensure marketing plans align with enterprise priorities, SBU, customer and business outcomes.

What You’ll Bring

• 15+ years of experience in marketing strategy, planning, or retail roles, ideally within large-scale consumer or retail organizations.
• Proven ability to lead cross-functional planning and deliver marketing strategies with significant business impact.
• Strong analytical and financial acumen, including experience with P&Ls, ROI modeling, data, insights & analysis, and performance measurement.
• Excellent communication and stakeholder management skills, including experience influencing without direct authority and presenting to executive leadership.
• Ability to thrive in a fast-paced, matrixed environment and lead complex initiatives with multiple stakeholders.
• Experience in retail and consumer products; Marketplace and eCommerce expertise strongly preferred.
• Commitment to building inclusive, high-performance teams and developing future leaders.
• Soft skills: Positive spirt and energy, servant leadership, resilience, curiosity, urgency, speed, and adaptability.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.